“Smart doors and windows are the next industry profiteering point.†This is a point that has been frequently mentioned in recent outings. However, in the face of the smart speaker market that is being rushed for by large and small enterprises in 2017, it is inevitable that we will be vigilant to make a question mark. Is this a fact? Will it trigger a price war again? Or is a real "virtual fire" burning?
When talking about smart doors and windows, most people's reaction will be - a category of smart home, and then think of the traditional door and window industry that has been a thousand years old, such a tradition to the things that have formed a solid concept in consumer thinking, to achieve intelligence The transformation will not be as simple as the imagination of the sky, and more functions that meet the practical application of life will emerge.
Not only simple switch remote control, smart door and window function is more abundantIf we install an infrared probe for the door and window, we can solve the problem of security alarm. If the video intercom can make the door and window have the function of recognition and judgment, then it can realize the function of automatic switch, which is very good intelligence. Door and window applications.
In general, the narrow smart windows and doors that we understand refer to the doors and windows with advanced anti-theft, anti-robbery, and alarm system technologies. But nowadays, the functions of smart doors and windows are not limited to this, intelligent alarm function, automatic opening ventilation function and good Sound insulation, UV protection and other functions can be realized. As the passage connecting the whole indoor environment and the outdoor environment, the doors and windows can even carry the function of environmental purification.
It is understood that at this stage, there are three main types of intelligent doors and windows that are “active†in the market: intelligent electric louver systems, intelligent dimming glass systems, and intelligent security system doors and windows.
Smart door and window types and functionsConsumers have different requirements for smart doors and windows, but practical and safe have become common choices. Therefore, on the way to popularize the market, smart door and window manufacturers should start from the actual needs of people, pay attention to the practical value of smart doors and windows, and bring tangible convenience to users.
Blue Ocean to be developed?Smart home is a huge market. Although the market is attractive and the cake is huge, from the current situation, the smart home market is still in its infancy. From the smart router as the beginning, after the folding, the mobile smart home platform has entered the field of vision. Then, the smart speaker catches up and set off a heat wave in 2017. The entrance dispute of smart home products is still going on, but who can finally become "Winners", consumers are undoubtedly the best "referees."
As the entrance to the smart home, the doors and windows obviously do not have good basic conditions, but as a single item of smart home, smart doors and windows will be an imaginative carrier. Before the smart doors and windows entered the market, smart air conditioners, smart toilets, smart TVs, etc. appeared in front of people. Compared with other fields, the door and window industry was slightly deserted. Most enterprises seem to develop smart doors and windows. In a state of not being slow or slow.
Whether the intelligentization will become the future development direction of the door and window industry, the first-line door and window practitioners will affirm. However, more people predict that although door and window intelligence is an inevitable trend in the future, it will not become the mainstream of the industry in a short period of time due to the constraints of current development conditions.
Of course, a small number of open door and window industry operators have realized this opportunity or crisis, gradually upgraded smart doors and windows, want to advance in the new round of competition, take the initiative to grasp the future trend, and also have a small part of the strength in the door and window industry. Strong companies have already begun to develop smart doors and windows, and have achieved certain results; there are also technical advocates who have entered the field of smart doors and windows after receiving capital blessings, and want to take the lead in occupying the high ground of smart doors and windows.
Yiou Home has reported that recently, the source code intelligence has won tens of millions of A round of financing, the founder team of source code intelligence has rich experience in intelligent control, door and window technology, precision instruments, industrial automation, big data and other fields. Shortly after the announcement of the financing news, the source code intelligence also ushered in cooperation with the door and window enterprise "Jiayu doors and windows", the two sides reached cooperation for the intelligent door and window, an important carrier to improve the indoor environment.
Virtual fire is burningIt is not easy to make a professional smart door and window.
Aluminum alloy doors and windows have entered China for more than 30 years, and people's understanding of smart doors and windows is limited. In addition, China does not currently have a mature intelligent door and window manufacturing model, and is affected by various factors. Therefore, there are not many enterprises in the market that are developing and innovating smart doors and windows. At present, the overall development of smart doors and windows in China is relatively slow.
Industry concentration is low, is the demand really big?Back to the door and window industry, which was first based on smart doors and windows, and many practitioners in the door and window industry talked about this topic, they all mentioned this point - the development of the wooden door industry is relatively high, and it has formed a large-scale development of the industry, and " The window "has not yet formed a mature industry attribute.
For a long time, doors and windows have been in the upper reaches of the real estate industry. Developers have installed windows when building houses. Xu Gang, general manager of Tiandong Doors and Windows, said that under such circumstances, the demand for windows is mainly from two aspects. In addition to the purely common part of the building curtain wall, there is a large demand for balconies and sports windows; another requirement is the need to change windows in the renovation of second-hand houses. These relatively fragmented demands have made it difficult for the window market to appear giant enterprises, and the market concentration is low, making it difficult to form a large-scale development.
Focusing on the smart door and window market, the same situation will exist. The demand for smart doors and windows is mainly concentrated in high-end residential buildings and villas. Although consumers are gradually accepting and recognizing smart homes as their consumption upgrades come, they are clearly not able to grow their advantages in terms of current demand. The conditions are obvious from the few consumers in front of the smart door and window stores in the home store.
The price of smart doors and windows is too high, can consumers afford it?In the actual market sales, many consumers said that the price of smart doors and windows is too high, which is also an important factor restricting the entry of smart doors and windows into the ordinary consumer family; and because the functions of smart doors and windows are not complete, even the original is simple. Things are complicated, and for consumers, the price/performance and practicality are the main considerations when purchasing products.
"Hanging the sheep to sell dog meat", what is the real "intelligence"?Now when we talk about intelligence, many times we are actually talking about "remote control." Smart windows and doors can be remotely controlled from infrared "point-to-point" remote control. Although technology upgrades have been implemented, there is still a long way to go from the real "smart". Even some companies have extended the concept of "automatic" to intelligence and peddling to consumers. This is not a good thing for smart homes in consumer perception, and it is not good for the long-term development of manufacturers.
At lastWhen the doors and windows meet the intelligence, when the technology touches the doors and windows, perhaps we imagine that the doors and windows can achieve indoor climate adjustment, anti-theft, automatic switch, and even more functions can become a reality, it will create a brand new Use experience. However, at present, the smart door and window market is in a state of tepid, because the price of smart door and window products is high, the level of intelligence is not high, the lack of humanity, and the market size is not large.
However, we should also see the attention of many parties, whether it is the traditional door and window enterprises to take the initiative to attack, embrace the changes for intelligent upgrade, or smart home enterprises cross-border robbery to compete for this cake. In the future, smart door and window enterprises can only fully understand the needs of consumers, cater to consumers' tastes step by step, and realize the all-round cooperation of the upstream and downstream industry chains of smart doors and windows, in order to promote the development of the industry and mature.
Guangdong Ojun Technology Co., Ltd. , https://www.ojunconnector.com