Samsung to Launch Bixby Smart Audio Competition with Apple and Amazon

According to foreign media reports, Samsung will launch the smart speaker Bixby based intelligent assistant services to compete with Amazon's Echo and the recently announced Apple HomePod.


Samsung's recently launched flagship mobile phone, the Galaxy S8, is equipped with the Bixby smart assistant. Although only the S8 series is currently available, it is reported that Samsung will expand the Bixby service to smart speakers. Samsung's upcoming smart speaker is code-named "Vega," and will be based on Samsung's Bixby virtual assistant. However, hardware specifications and other aspects have not yet been finalized. Due to Bixby's own difficulty in recognizing speech, it has been established for more than a year. Has been still in progress.

Bixby has always been seen as a Samsung product that has moved into the voice field, similar to Apple's Siri and Microsoft's Cortana assistant. The earliest and most established market in the market today is Amazon’s Echo series of smart speakers announced in 2014. Echo year after the launch of Amazon, Google launched Google Home, and had laughed at their Apple developer conference is to come up with Siri-driven HomePod, but also to go on sale at the end of the year.

Smart speaker market is very hot at present. Although Apple will dilute the AI, and not to mention their always-on voice assistant, just HomePod as a senior speaker out of the market, but relative to the dollar 49 Echo Dot and Google Home, Apple HomePod price for $ 129 $ 349 Certainly aiming at the high-end market. According to research institutions, Amazon Echo sold 6.3 million units throughout the year. It is estimated that Amazon will sell 60 million Echo devices by the year 2020. The agency expects Google Home sales will hit 1 million units in the middle of this year. At present, Amazon Echo accounts for more than 70% of the US smart speaker market, and Google Home accounts for about 24%.

In the domestic market, in addition to numerous small startup companies, such as Cool Dog, Ali, Jingdong, Xunfei, Tencent, etc. are all launching similar products to seize this limelight market. At present, the concept of artificial intelligence is booming. As the center that can control home smart devices, smart speakers are favored by the capital market.

Samsung's time to enter this area is not too late. Bixby smart speakers had rumors as early as June of this year. At that time, South Korean media reported that Samsung had purchased the SmartThings home automation hub system and Samsung had developed a mesh router system. Samsung Connect Home, together with Samsung's SmartThings features, will help Samsung to develop this smart speaker. One of the most important potentials of smart speakers is to enhance the functionality through the user's smartphone.

One of the most important potentials of smart speakers is to enhance the functionality through the user's smartphone. As early as 2015, Samsung had released a device code-named “Hive” smart speaker at the Mobile World Congress in Barcelona. However, due to the failure to solve the problem of speech recognition and related software problems, the device was later unpublished and died. .

At present, the main obstacle for Samsung to launch this smart speaker is the difficulty of Bixby voice assistant itself. At present, Bixby only supports native Korean language interactions. It was planned to increase American English support at the end of May. However, since Samsung engineers have not yet solved the problem of English grammar, the support program for American English was postponed until the end of June. While support for mainstream languages ​​such as Chinese, Spanish, German, and British English in other countries was originally planned to be released at the end of the year, it seems to be a bit difficult to achieve at present. Especially in the more complex Chinese grammar and vocabulary context, it may be necessary to postpone the adaptation plan.

At present, it seems that it may be too late for Samsung to adapt to market opportunities for the unsuccessful adaptation of the mobile phone S8. However, Samsung engineers are very confident that Bixby Voice has invested heavily in R&D for the identification of natural semantics and is currently testing it. It will benefit from the long development time.

Some analysts believe that the current Android system as Google's ecological, especially Google himself out of the Pixel mobile phone and their own Google Home smart speakers, Samsung to find their own advantages need to use their brains. How does Samsung make good use of "Vega" in combination with the Galaxy S series and the Note series, and Samsung may need some innovation.

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