On April 27th, PPTV held a conference called “Home Internet TV Ecologyâ€. At this meeting, PPTV said in a concerted effort that Suning will bring an open change to the TV industry and will create the first open ecosystem in the Internet within one year. On April 27th, PPTV gathered in Beijing to hold a closed-door conference on "Home Internet TV Ecology." At the meeting, PPTV Ju Li released a new smart TV ecosystem PPOS, and announced that they will join hands Suning will create the Internet's first open ecosystem in 1 year. TV companies that participated in this closed-door conference included nearly 20 TCL, Skyworth, Konka, Hisense, Samsung, Sharp, and LG.
The TV industry revolution will soon become clear
PPTV Ju Li said that this is a huge market with annual sales of 45 million units and a scale of more than 150 billion yuan. There are hundreds of millions of dollars of market stock to be replaced by Internet smart TVs. As a result, a group of companies that are pursuing the "Internet Thinking" slogan are eager to replace conventional TVs.
PPTV Ju Li and Suning delivered an answer to the big names of the television industry through the conference with the theme of "Open Ecology". PPTV Juli believes that through the newly released ecosystem, PPOS, it will not only integrate the rich content of online video, but also match the traditional logistics system and perfect pre-sales service, which will completely change the habits and experience of users using TV.
Opening up to make the industry more powerful than the future of people and television
"Opening up" has always been the touchstone for Internet companies to flaunt, but in reality many companies often use "openness" to gradually expand, but they use various technical barriers to prevent other manufacturers from competing. However, the power of PPTV was continuously re-opened at this conference. Because only openness allows content providers and host companies to enjoy the cost reduction and benefits brought about by the scale effect, users can also obtain more affordable products and richer and richer content from openness. This is the essence of “opennessâ€.
Chang Jiang, deputy general manager of Suning Black Power Division, stated that all the Internet smart TVs adopting PPOS, Suning will adopt a unified standard pricing strategy, pricing will include 360 ​​yuan worth of gold medal PPTV membership for 1 year, to send consumers the volume of Shanghai The contents will be feasted, and at the same time, Suning's Yiku Shopping Universal Voucher worth RMB 120 will be given to consumers.
Store, PC, mobile, video Suning strong layout
At the press conference, Fan Zhijun, vice president of Suning Yunshang and chairman of the PPTV Juli Management Committee, quoted Suning chairman Zhang Jindong as saying: “In the traditional chain era, product sales channels can only rely on continuous store enrichment, but coverage will always have blind spots. Suning has formed a layout of stores, PCs, and mobiles. With the advantage of PPTV, it has directly entered the “Home Internet Age†to complete consumer coverage of the entire scene.â€
PPTV Juli will rely on Suning's strong nationwide stores and logistics system, and through Suning's online platform, it will achieve a different selling experience from LeTV and Xiaomi. Unlike smart phones, the volume and weight of smart TV products determine their ultra-high requirements for logistics systems, and because television needs to provide a comprehensive physical experience, pre-sales services and complex and rigorous after-sales support, the current Internet brands The real “short board†of TV is working with this. Chang Jiang stated that Suning will provide quick and convenient home delivery and installation services for TV products equipped with the PPOS ecosystem, achieve “half a day†in 55 cities and 152 regions, and fully introduce a fast and thoughtful after-sales service system. Will be 7x24 hours for consumers to solve problems in product use.
“We anticipate that PPTV will be able to achieve four key capabilities in the home Internet industry: multi-screen interaction, e-commerce home-based integration, O2O integration, and change in sales power.†Fan Zhijun said: “Based on these four capabilities, we have adopted PPOS and Suning services. The internet smart TV will have a stronger competitiveness in the market, and this competitiveness will not only belong to PPTV Juli and Suning, but will also belong to every partner of the ecological development of PPOS."
This content is copyrighted exclusively by SofaNet. Welcome manufacturers to further exchanges and cooperation with us to create more in-depth product reports. contact us
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The TV industry revolution will soon become clear
PPTV Ju Li said that this is a huge market with annual sales of 45 million units and a scale of more than 150 billion yuan. There are hundreds of millions of dollars of market stock to be replaced by Internet smart TVs. As a result, a group of companies that are pursuing the "Internet Thinking" slogan are eager to replace conventional TVs.
PPTV Ju Li and Suning delivered an answer to the big names of the television industry through the conference with the theme of "Open Ecology". PPTV Juli believes that through the newly released ecosystem, PPOS, it will not only integrate the rich content of online video, but also match the traditional logistics system and perfect pre-sales service, which will completely change the habits and experience of users using TV.
Opening up to make the industry more powerful than the future of people and television
"Opening up" has always been the touchstone for Internet companies to flaunt, but in reality many companies often use "openness" to gradually expand, but they use various technical barriers to prevent other manufacturers from competing. However, the power of PPTV was continuously re-opened at this conference. Because only openness allows content providers and host companies to enjoy the cost reduction and benefits brought about by the scale effect, users can also obtain more affordable products and richer and richer content from openness. This is the essence of “opennessâ€.
Chang Jiang, deputy general manager of Suning Black Power Division, stated that all the Internet smart TVs adopting PPOS, Suning will adopt a unified standard pricing strategy, pricing will include 360 ​​yuan worth of gold medal PPTV membership for 1 year, to send consumers the volume of Shanghai The contents will be feasted, and at the same time, Suning's Yiku Shopping Universal Voucher worth RMB 120 will be given to consumers.
Store, PC, mobile, video Suning strong layout
At the press conference, Fan Zhijun, vice president of Suning Yunshang and chairman of the PPTV Juli Management Committee, quoted Suning chairman Zhang Jindong as saying: “In the traditional chain era, product sales channels can only rely on continuous store enrichment, but coverage will always have blind spots. Suning has formed a layout of stores, PCs, and mobiles. With the advantage of PPTV, it has directly entered the “Home Internet Age†to complete consumer coverage of the entire scene.â€
PPTV Juli will rely on Suning's strong nationwide stores and logistics system, and through Suning's online platform, it will achieve a different selling experience from LeTV and Xiaomi. Unlike smart phones, the volume and weight of smart TV products determine their ultra-high requirements for logistics systems, and because television needs to provide a comprehensive physical experience, pre-sales services and complex and rigorous after-sales support, the current Internet brands The real “short board†of TV is working with this. Chang Jiang stated that Suning will provide quick and convenient home delivery and installation services for TV products equipped with the PPOS ecosystem, achieve “half a day†in 55 cities and 152 regions, and fully introduce a fast and thoughtful after-sales service system. Will be 7x24 hours for consumers to solve problems in product use.
“We anticipate that PPTV will be able to achieve four key capabilities in the home Internet industry: multi-screen interaction, e-commerce home-based integration, O2O integration, and change in sales power.†Fan Zhijun said: “Based on these four capabilities, we have adopted PPOS and Suning services. The internet smart TV will have a stronger competitiveness in the market, and this competitiveness will not only belong to PPTV Juli and Suning, but will also belong to every partner of the ecological development of PPOS."
This content is copyrighted exclusively by SofaNet. Welcome manufacturers to further exchanges and cooperation with us to create more in-depth product reports. contact us
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