IT168 Information On September 28, 2016, TCL held a new product launch conference in Guangzhou and officially ushered in its 35th anniversary. 35 years ago, as one of the first 13 joint ventures in China, TCL was founded in Huizhou, and has created a whole world of television, mobile phones and home appliances. At the press conference, TCL launched the high-end sub-brand XESS Chuangyi with a view to escalating consumption and deepening the need for international development. Its core value is “movement with quality and taste, bearing life†to meet the needs of elites for excellence. The pursuit of XESS includes TCL's most high-end products, including television products: X1, X2, C2 as the flagship main force, whether it is sound quality or process design, all represent the highest level of the current global, successfully won the Chinese women's volleyball coach Lang Ping Endorsement.
35 years of innovation and watch the explosion, XESS achievements an extraordinary legend
“XESS is a brand new high-end sub-brand that TCL has never forgotten, adheres to the spirit of craftsmanship, and consolidates the core essence of TCL's manufacturing.†Li Peiwen, General Manager of TCL Group Brand Management Center, introduced XESS as the leading multimedia flagship product, positioning it to meet the needs of elites. The pursuit of excellence is to create a smart life brand that covers multimedia, communications, and white electricity.
According to Zhang Shaoyong, general manager of TCL Multimedia Product Center, the XESS TV category brings together the essence of TCL Corporation's technology for 35 years, advocating quality, taste, bearing the touch of life, delivering technology leadership, high-end configuration, artistic design and personal taste. “On the XESS TV, you can find the original touch brought about by technological innovation, make smart technology simple for life, fully reflects TCL's 35 years of thinking about innovation and technology, and the desire to make the country rejuvenate. It is the transformation and upgrading of TCL. The latest crystal.†XESS is carefully crafted by over 40 top designers from 6 countries including China, Denmark, Argentina, New Zealand, Italy, and Portugal. This star-studded international design team reflects behind the tremendous advantages of the accelerated TCL internationalization process. According to the financial report from TCL Multimedia, from January to August this year, TCL's overseas LCD TV sales exceeded 6.63 million units, accounting for 54% of the total, and overseas accounted for the first in the industry. It can be seen that the first TCL to embark on the international stage has not only acquired a huge incremental space in the overseas market, but also succeeded in bringing the world's top design masters and design concepts into the bag and creating an XISA TV's extraordinary international taste.
Promote self-structural revolution, XESS injects "solid fuel" for industry development
"The emergence of XESS has filled the gaps in high-end sub-brands of color TVs and created a strong engine for TCL to enter the high-end market of color TVs and transform itself." Observers fully affirmed the significance of XESS release, pointing out that XESS is based on the rapidly rising elite in China. The user population has deep insights and implements targeted high-end product strategies.
Statistics from authoritative organizations show that at present, the number of middle class in China has exceeded the one hundred million mark, occupying a small number of elites, and it has contributed to a surprisingly high-end consumer ecosystem. For these elites, they pursue the quality and taste of life, pay attention to the details of the process experience, show their unique personal style and attitude, do not blindly follow the flow. As far as the industry is concerned, the XESS, which balances quality and taste, can directly attack the hearts of this group of people, and it is bound to set off a high-end television revolution with far-reaching impact.
At present, Chinese color TV companies mainly focus on the low-end market, and product homogeneity is serious. With the slowdown in the growth of the domestic market, competition is in a stalemate and profits have fallen, which will greatly damage the overall interests of China's color TV industry. Compared with the meager low-end market, the high-end market presents exactly the opposite situation: it is still an underdeveloped virgin land. Undoubtedly, the emergence of XESS will redirect the industry to the high-end market, leading the competition from the Red Sea to the Blue Ocean, and through product innovation and upgrading, it is expected to jointly harvest high-end market dividends.
“The birth of XESS high-end sub-brands is a self-awakening of the industry and an industry’s call for the return of craftsmen's spirit.†Industry insiders are generally optimistic about the future development of XESS and its leading and promoting role in the development of the industry, and believe that XESS will be like a side Flags, to achieve the quality of "ingenious" return, and lead the entire industry to move in a better direction. “The industry is once again at a crossroads. Choosing whether to go upwards or downwards is crucial. XESS may be able to shift the value of the industry upwards and open up a new window.â€
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