Beijing time on March 6 news, according to foreign media reports, a Nokia executive said recently that in order to better compete with Android, Nokia also needs to further reduce the price of Windows Phone smart phones.
It is clear that Nokia attaches great importance to the low-end smart phone market, and at this year's "Mobile World Congress" launched the Lumia 610 low-end smart phone priced at only 189 euros.
However, Niklas Savander, Nokia's executive vice president, said that the price is not cheap enough. In an interview, Savander said that in order to better compete with Android, Nokia will further reduce the price of mobile phones.
He said: "Android has already launched a 100-euro mobile phone in many markets. That is to say, although our Lumia 610 is priced at only 189 euros, we need to introduce even lower-end products for the first time users of smart phones. â€
Nokia once introduced too many low-cost mobile phones with only necessary features. For example, the Nokia 1100 was once the world's best-selling consumer electronics product. However, it is not easy for Nokia smartphones based on the Windows Phone platform to be reduced to such price levels.
The Microsoft Windows Phone Tango update will help Nokia reduce costs while not affecting the performance of mobile phones. In the end, this update will help Nokia reach more markets with low-end smartphones. However, reality does not necessarily follow this plan, because Android-based smart phones have been widely welcomed around the world through inexpensive prices.
It is clear that Nokia attaches great importance to the low-end smart phone market, and at this year's "Mobile World Congress" launched the Lumia 610 low-end smart phone priced at only 189 euros.
However, Niklas Savander, Nokia's executive vice president, said that the price is not cheap enough. In an interview, Savander said that in order to better compete with Android, Nokia will further reduce the price of mobile phones.
He said: "Android has already launched a 100-euro mobile phone in many markets. That is to say, although our Lumia 610 is priced at only 189 euros, we need to introduce even lower-end products for the first time users of smart phones. â€
Nokia once introduced too many low-cost mobile phones with only necessary features. For example, the Nokia 1100 was once the world's best-selling consumer electronics product. However, it is not easy for Nokia smartphones based on the Windows Phone platform to be reduced to such price levels.
The Microsoft Windows Phone Tango update will help Nokia reduce costs while not affecting the performance of mobile phones. In the end, this update will help Nokia reach more markets with low-end smartphones. However, reality does not necessarily follow this plan, because Android-based smart phones have been widely welcomed around the world through inexpensive prices.
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