The executive editor of McKinsey's Publishing Department has asked his company's global senior managing partner: Why now almost all car companies can personalize the configuration, choose the color of the paint, the interior and optional configuration, etc., but do not provide " One-click purchase"? According to the researcher, according to the research, the automobile retail pattern will undergo tremendous changes in the next decade.
And this change is not only due to the subversion of Internet technology to the sales industry, but also a more important reason is that after the era of electric smart cars in the future, the entire scene model of the future car will undergo subversive changes, new energy vehicles As a rising star, it is in the process from 0 to 1. From the unprecedented policy of national policy and Internet companies, China's electric smart cars are entering the world with ambitious ambitions. So, how will you choose a car and experience a car in the future? Will auto retailing like the development touch of the Internet finance to generate a blue ocean of the future car?
Automotive retail revolution is imminent
New energy vehicles, especially pure electric vehicles, replace the traditional fuel-driven systems with new electric drive systems. According to past experience, major changes in product technology often mean reshaping products and industrial value systems, including changes in sales systems and sales models. This change is mainly user-centric, close to the user, the pursuit of user experience and user value maximization.
First, the structure of new energy vehicles is relatively simple, and the maintenance cost is much lower than that of fuel vehicles.
The structure and technology of new energy vehicles are completely different from those of traditional vehicles, so that dealers can obtain less profit on follow-up services. Therefore, consumers' demand for and use of new energy vehicles is also very different, so new energy vehicles The retail will adopt a new sales model. However, this also brings excellent development opportunities for start-ups to enter the automotive circulation industry.
Second, the traditional dealers have difficulty in operating and the conflict between manufacturers and distributors has intensified, leading to the transformation of imminent
According to the survey of the China National Federation of Industry and Commerce Automobile Dealers Chamber of Commerce, from the profitability of dealers, the survival of dealers is worrying. In the first three quarters of 2016, 47% of dealers were in a loss state. Less than 1/10 of the profit can reach more than 5%, indicating that the dealer industry has become a low-profit, high-risk industry.
At the same time, there are more and more incidents of conflicts between dealers and manufacturers in the industry. In 2016, dealers such as Hyundai China, Changan Ford and FAW Audi all retired and demanded compensation from manufacturers. It can be seen that in recent years, the growth rate of China's auto industry has gradually slowed down, and the contradiction between manufacturers and dealers has begun to become prominent. The embarrassment of the situation has also prompted the transformation of auto retail.
Third, the Internet affects the traditional automobile distribution model, and the new retail represents the future development direction.
The influence of the Internet on the automobile sales model is deepening. The automobile e-commerce has experienced the development stage of the diversion, and is entering a new development period of online and offline integration. Many companies are constantly exploring. Never seen, car sales will be an important part of "new retail." The “new retail†of automobiles will shift from one-way passive sales to two-way passengers, from pure line to online and offline omni-channel integration, and deep integration of automobile e-commerce, automobile logistics, automobile finance and automobile services.
Tesla's sales model is "outstanding"
Tesla is currently the most successful entrepreneurial representative of smart electric vehicles. Tesla's current sales model is direct sales, which means that Tesla's electric car sales are not directly sold to consumers through 4S stores. It is only when consumers place an order online that Tesla will make a car. Under the Internet, Tesla has an experience store and service center, which is only used to create a good driving experience for consumers without selling cars. Consumers still need to order products online when they are satisfied and interested in purchasing. At present, the advantages of Tesla's direct sales model are:
First, closer to consumers, more direct contact with consumers to provide consumers with more personalized and high-end driving experience services
Unlike traditional car dealers, which have experience stores built in the suburbs, Tesla's offline experience stores are generally built in densely populated areas, such as large shopping malls or city centres. For consumers, the experience is more convenient and frequency. Higher, it is conducive to cultivating a large number of potential customers.
On the other hand, it can reduce the gap between consumers and consumers, and obtain the most direct and effective information feedback to improve the adaptability and rapid response capability of products, thereby enhancing the market competitiveness of products.
Finally, Tesla mainly explained the smart technology of electric vehicles to consumers, and conveyed a technology and environmental protection concept to users, instead of the traditional 4S shop for sales-oriented shopping guides, so the communication between sales representatives and consumers is more human. Instead of commercialization.
Second, reduce costs, achieve zero inventory to achieve a win-win situation for consumers and car manufacturers
For the user, the most intuitive experience is that compared to the traditional 4S shop, Tesla has no dealers in the direct sales, which reduces the intermediate links, thus reducing the purchase cost of consumers.
Basic Features
1. The terminal has universal mounting feet so that it can be installed on U-rail NC 35 and G-rail NC32.
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3. Equipped with uniform accessories for terminals of multiple cross-section grades, such as end plates, grouping partitions, etc.
4. Potential distribution can be achieved by inserting a fixed bridge in the center of the terminal or an edge-plug bridge inserted into the wire cavity.
5. The grounding terminal and the N-line slider breaking terminal with the same shape as the common terminal.
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Sichuan Xinlian electronic science and technology Company , https://www.sztmlchs.com