Some of the mobile phone manufacturers have lived up to the wind, and some people have become increasingly difficult. At present, Meizu seems to be the latter.
Recently, Meizu insiders broke the news to the "IT Times" reporter, Meizu recently started a large-scale layoffs, which is very different from the one in early 2016. At the beginning of 2016, the layoff Meizu was very high-profile, and issued a statement saying that layoffs were made, but the layoffs did not exceed 5%, and the employees were provided with year-end double pay and resignation compensation. This time, layoffs are carried out in a low-key manner, but the layoffs are even larger. According to the number of Meizu employees on the internal communication office platform, there were still 4,400 people at the beginning of the year. As of March 24, it has become more than 4,000, and the number of employees has decreased by about 10%.
Through layoffs, Meizu tried to “scrape the bones†for itself, but what the future prospects will be, it is still difficult to determine.
Insufficient sales, internal contradictionsAt the beginning of 2016, the "IT Times" reporter once reported that Meizu had no new machines for five consecutive months, and the production line decreased, and sales volume dropped sharply. Meizu, who is in trouble, hopes to boost sales by expanding social channels. There are two main departments within Meizu responsible for mobile phone sales and management: the supervision team and the platform company. The platform company is responsible for recruiting sales personnel, while the supervisors are responsible for station sales supervision and responsible for the sales of the stores. Around July 2016, the platform company began to recruit large-scale sales staff.
According to a report obtained by the "IT Times" reporter, in August 2016, Meizu platform company's on-the-job promotion staff was 1,825, and by November of that year, it had increased to nearly 3,000. In just a few months, the size of the promoters has increased by 60%.
However, after the sales force team grew, the sales of Meizu mobile phones did not match. According to the data obtained by the reporter, in August last year, the total sales volume of platform company promoters was more than 80,000, and the per capita sales volume was 47.2. By November, the total sales of promoters had reached more than 100,000 units, but the per-capita sales had dropped to 37.3 units. Every month, Meizu will set a sales target. In August 2016, the target completion rate was as high as 143.99%, and in November of that year, only 75.73% was completed.
The increase in sales staff did not lead to a matching increase in mobile phone sales. This situation directly affected the relationship between the platform company responsible for recruitment and the supervisory group responsible for sales, and it became a bit nervous. "People who recruited the platform, the supervision has been opened, the platform will feel that the supervision team is embarrassing them. This is easy to cause conflict between the platform and the supervision department." Xu Bo (a pseudonym) told the "IT Times" reporter that he is inside Meizu a supervisor.
Last year, Meizu had an internal conflict in Sichuan. Meizu’s Southwest Supervising Manager, Sichuan Senior Supervisor and Sichuan Platform Company General Manager, West (South) District Channel Business Manager’s discussion and promoter related issues, an unpleasant incident occurred, and the Sichuan Platform Company’s conference room was shot. The injury went to the hospital. Xu Bo told reporters that the final treatment of Meizu Company was that the platform company manager was demoted back to the headquarters for study.
First-line sales into layoffs "hardest hit"There are too many sales people and there is no corresponding increase in sales. Layoffs seem to be the most appropriate means of solving problems. According to Xu Bo, the platform company's assessment of the promoters has become more severe. It is necessary to check the words. If the three fail, they will be dismissed. "And the sales assessment target is also raised to 40 units per month. If the sales volume did not last month. Up to 30 units, this month is not far from being optimized." That is to say, it is not far from being cut.
The reporter has mastered an initial list of Meizu promoters in the national optimization adjustment in March this year, involving 27 provinces, a total of 390 employees appeared on the list, including Shandong, Sichuan, Guangdong, Zhejiang, and joined Meizu in July last year. Personnel accounted for 75% of the overall proportion. As can be seen from the list details, these promoters sold less than 30 units in February.
The people on the list will be interviewed, but not everyone will be "optimized." On the final list held by the reporter, it can be seen that 32 people from Sichuan have been on the initial list, 6 people have been retained, and 5 people have temporarily retained the monthly sales volume (two of them promised to sell 42 units in March, which is not optimized). ), adjusted 3, optimized 18 in batches.
The reporter randomly contacted the Meizu promoters in Shanghai, Sichuan and other places. They were all talked about. Some people have been "optimized" to leave, and some have left to see... Shanghai Meizu store promotion staff told reporters that they are now The sales target per month has risen from 30 to 40. “I sold more than 20 units in February and was supervised by the supervisor. At the same time, because the mall recently launched a certain price-performance mobile phone of other brands, the impact on Meizu sales. Very big, certainly no more than 40 in March." But the employee was not "optimized", he said that he was originally a shopping guide in the mall, in December last year, he was responsible for selling Meizu mobile phones. Before he was in charge, in this mall, it was difficult to sell one Meizu every month. He took over a maximum of 30 units in just a few months, and the performance was considerable.
Even the circle of friends has become sensitive“Leaders and we said, our team has 21 supervisors, nearly 100 promoters, and the profit is not enough for everyone. After the promotion is optimized, it is now our turn.†Xu Bo said. In fact, Xu Bo was almost "optimized."
Due to the large number of “optimized†people, the frontline employees are now stunned, and the WeChat circle of friends has become sensitive. A staff member of a department sent a self-portrait in the circle of friends, with the words "Pip Shrimp, Let's Go". Someone in the comments directly asked "Are you leaving?" Another employee wrote in a circle of friends, "Things come And accept it. "I feel that my body is hollowed out." "It's not uncomfortable, really. "Too many emotions don't have a proper expression." "...Seeing the circle of friends of these contents, everyone almost reflexively associates with layoffs. Xu Bo is no exception, sometimes sending some unclear status, surrounded by brothers, asking if he left.
Xu Bo could not tell the truth. The leader of the previous two days just said that he has been removed from the optimization list. Because of the early contact with many small partners who were leaving or about to leave, when the leader said that he wanted to optimize him, he was not surprised, but he did not expect that the third-party dispatched employees did not even pay compensation. Xu Bo refused to accept, "in accordance with the law, there is N+1 compensation," so the attitude in the communication with the leadership is very strong, and later on the list there is no his name.
Staff dissatisfied with layoffsSome people feel unfair for their own ruling, while others want to go to the list of layoffs.
The staff of a technical post of Meizu told the IT Times reporter that they had 8 of 60 people in their department. Someone took compensation of 60,000 yuan. He also applied for layoffs but no round. Why is this happening? Because compared with Xu Bo, such third-party employees, Meizu’s compensation after the employee’s ruling is relatively high, generally reaching the level of N+1, the amount of technical positions is more compensated, and the work of these people is not difficult to find. Therefore, the number of layoffs has become the scent of everyone's competition.
Even so, many Meizu employees are still dissatisfied with the layoffs.
Meizu has a total of marketing, administration, finance, personnel, Flyme (Meizu mobile phone system), hardware, network IT, CS supply chain and other departments. Wang Hao is a former employee in the Flyme department. For the layoffs, he believes that there is no measure, but an indicator. "It is the personnel allocation of layoffs. For example, a certain group of Flyme is required to be slashed by three people. Even if this group can't make three people, there is no way to do it. As a result, the pressure on a group is enormous. Even the interns work overtime until 11 pm, and I only got a salary of 2,000 yuan."
Wang Wei spent more than two years in Meizu. Last year's performance appraisal was B. "Performance assessment is that S and A will not be cut. There are no standards for other B, C, and D. In a group, about 5% of S, 10% of A, and others are B, C, and D." I believe that there are many unsatisfactory places for layoffs. "The layoffs are to be cut, but they should not be a one-size-fits-all, force-allocation ratio, nor can they be without standards. Let the leadership preferences be decided. The middle management of Meizu is too confusing. Many of the dismissed employees are similar to Zhang Gong, and they can’t say anything."
Zhang Gong in Wang Shukou is Mei Wen's plumber Zhang Wenbin. On the morning of March 8, Zhang Wenbin was very puzzled by the reasons for the ruling. He wrote a large-character poster with hundreds of words directly posted to the company and screamed at his department leader. It was blamed for its corruption and running on the staff. This incident exploded in Meizu within a moment, and employees were also very concerned about this in various private groups.
Old staff sigh "artisan" no longerFrom the digital point of view, Meizu has developed very fast in the past two years. Sales growth, doubling of employees, doubling of outlets under the outlets... But the old employees who grew up with Meizu are really sorry.
According to some old employees, the actual sales volume of Meizu mobile phone in 2016 was 1990 million. If it does not include the charm blue series, the sales volume will be less than 3 million. Seeing this achievement, everyone has no joy in their hearts. Although the Charm Blue series is quite successful in the low-end market, Meizu is not doing well in the high-end machine market. In 2014, there was no charm blue series, the Meizu series sold 4.1 million. "Meizu has pushed the low-end machine so much, and the image of its own craftsman has long since disappeared. The brand value is easy to pull down, and it is very difficult to go up," said the old employee.
Compared with now, some old employees miss the Meizu in 2014 and 2015. At that time, at 12 o'clock in the middle of the night, an email was sent back, and the atmosphere of the team was also very reminiscent. "I, in the past 14 years, I have caught up with the MX4 release, and went to Nansoft to watch the live broadcast... Now the split of the team split, I silently write the code, no passion."
In response to the specific situation of Meizu layoffs, the reporter contacted Meizu company, but as of press time, Meizu did not make a positive response.
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