On March 7th, the launch of Mango TV Super Variety Entertainment 2016 “Super Girl†was held in Changsha, Hunan. On the day of the conference, not only the new schedule system and the first full version of the data report were announced. The popular “Little Ye†Wu Yifan will serve as the super girl spokesperson. The famous singer The One Zheng Weiyuan will join the star instructor. The four new super girls teamed together to sing ten years of classic marine repertoire, the Spanish team kick-off and other links to make this conference climax.
"2016 Super Girl" will be formally launched in the form of a webcast interactive new variety show. Mango TV will work together with Hunan Satellite TV and Sky Entertainment media to strive to present a variety of entertainment, music, growth, and dreams to our customers. Super luxury feast. The return of the new "Super Girl" is not only the networked operation of strong IP, but also the subversive innovation of Internet technology. The “2016 Super Girl†took eight months to complete the creation of idols and super idols. Based on the production of internet platforms, the “full interaction†mode was opened. Including netizens' "full participation", "full observation" during the broadcast period, and the promotion of "plenitarian referendum" for the players.
Super Girl Press Conference Shows Internet Technology Sense VR Technology Joins Webcast
The "2016 Super Girl" press conference was broadcast live on the Mango TV platform. The conference site was arranged as a feeling of aviation warehouse, and another live interactive experience zone was set up so that the guests and the media experienced the “new equipment†created by Mango TV for Internet video broadcasting in real time. With the innovative on-site layout and the ultimate audio and video experience, visitors to the venue experienced the new Internet temperament of the Mango TV 2016 Super Girl.
In particular, the addition of Storm VR (virtual reality) technology has pushed the live science and technology sense of the conference to a climax. After the guests wore 400 pairs of storm mirrors, the scene of the original conference was more vivid and presents a sense of reality that overlaps with the virtual sense. The 360-degree full-scale augmented reality show immediately made this a national press conference for "2016 Super Girl", just like the Internet's recommendation for innovative products. It is reported that this is the first time China has introduced VR technology at a large-scale press conference, and Mango TV's attitude of actively experimenting with Internet innovation technology is evident.
Wu Yifan's stunning appearance of the “Superstar†as the super girl spokesperson Five major highlights of the conference
The "Super Girl" press conference attracted nearly 100 well-known media attendees. Four different styles of acquaintances sang ten years of popular songs, and it embodied the elements of the entire people's maritime election and the people's interaction. In fact, although the "Super Girl" campaign has not yet been fully launched, a group of highly popular players has already emerged. With the media platform's involvement, coupled with the player's own operations, some players have become small stars with millions of fans.
"Super Girl" has announced the beginning of the "fan decision idol" as the core game system, the conference, "Super Girl" Chief Producer Zhou Shan detailed analysis of the game schedule, program highlights, innovative highlights and other content, " "2016 Super Girl" will last eight months, through the 360 ​​degree angle of view, full live broadcast, referendum, super network and superstar judges and other casting aircraft "aircraft carrier". It is reported that on March 12th, "2016 Super Girl" will be in the country's 10 ground singers (Changsha, Guangzhou, Tianjin, Nanjing, Shenyang, Guangxi, Xi'an, Yunnan, Harbin, and Sichuan). After passing promotion, 100 players were selected. Each of the 100 players who were born with the mango main battlefield and the cooperation pass area formed a 300-man superhero group and entered the “idol fostering†stage. The 100 most popular people were eventually There may be an opportunity to board the stage of Hunan Satellite TV and stage the final “Best Summit Finalsâ€!
"2016 Super Girl" has a global focus. At the conference, Spain's Cultural Counsellor Ms. Gloria M. Mings and the Spanish club representative attended the event and the Spanish team awarded the title of "2016 Super Girl" and "Asian Image Ambassador". It is reported that Super Girl has set up overseas singing regions in the United States, Canada, Australia, France, Germany, Spain, and other countries. This year the super girl debut Bernabeu sang La Liga, many overseas players stepped into the top ten ground singing area, "2016 Super Girl "With its reliance on brand names, it has become a world-famous event. In addition, Wu Yifan served as a spokesperson for "Super Girl" and The One Zheng Zhengyuan as a star tutor became a highlight of the conference.
"2016 Super Girl" big data release "Internet +" injection or will create the first year of the Internet draft
The launch event of "2016 Super Girl" also launched the stage data report of "Digital Super Girl". The report covers the images of 100,000 super female images, behavior characteristics, and public impressions. It fully and stereoscopically shows the personality and commonality of all players. Among them, the Sichuan region ranks first in the number of supergirls enrolled, demonstrating the self-confidence of Tianfu Kingdom in displaying the voice. And 53% of the players were small fresh meat after the 95th, which marked the new super girl with a younger label.
The "2016 Super Girl" ground sea election has not yet fully started. The official announced the big data report before the official start of the program. On the one hand, it explained the enthusiasm of the new generation of super girls for this program, and the public on the new Internet + "Super Girl" Expectation. On the other hand, based on the characteristics of the player's behaviors, public impressions, and other features displayed in the report, it helps the producer to “prescribe the right medicine†in the context of understanding the audience’s psychology, and comprehensively coordinate various forms of communication channels, thus achieving marketing integration. aims.
"2016 Super Girl" broke the registration limit of age and region after the concept of Internet + concept was injected, and the new and fast online registration method allowed the enthusiasm accumulated for several years to erupt at the same time, repeatedly exploding the number of registrations in real time. According to the development of the data, it is expected that the number of applicants will exceed the sum of the past ten years. The application of the new concept and the new competition system has brought about a dramatic change in the characteristics of the new generation of entertainment that are more youthful and networked. There is reason to believe that "Super Girl" under the "Internet Plus" concept may recreate the next "draft year."
Multi-platform live broadcast, smart TV can also watch live This "2016 Super Girl" not only uses big data, but also live broadcast on multiple platforms. If smart TV users want to see this conference, they can search Mango TV's acronym "MGTV" in the sofa butler application market.
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Self-speaking as the New Year's Eve 05 Super Girl's top three on the same stage and announced the "Super Girl" giant comeback, this super IP has injected a boost to the increasingly modeled Chinese talent show market! At the same time, Mango Live APP registration is open, sing, QQ space, Sina Weibo, Post Bar, and Netease. "Super Girl" officially announced the "100,000 Dream Crowdfunding" program, using a new concept to open a new pattern of Internet variety. Under the call of Super IP and Dream Banner, the “Super Girl†registration channel opened five days and the number of people was broken. In just 66 days, the number of successful applicants exceeded 130,000. In the next stage of ground sea election, there will be more players to join. The new interactive form of Mango TV Mango Live Platform has created the best display platform for the new generation of supergirls. It is reported that after the "2016 Super Girl" enters the sea election stage, it will open a 24-hour live webcast interactive "idol fostering", when the whole people will participate in the observation and selection of the new super girl to witness their birth and growth. The super girl who is rooted in the Internet will inject a lot of Internet elements and innovations into technology. From a single-to-many radio show, he will be promoted to an interactive show of "All People on Super Girls." In addition, Mango TV will also be a new style of online entertainment for the majority of netizens and fans, offering an unstoppable music feast!