Today, Huawei and Leica announced that the two parties will carry out more in-depth strategic cooperation and the two sides set up the Max Berek Innovation Laboratory.
Ren Zhengfei said:
In the future information society, more than 90% of traffic will come from images and video. Through closer cooperation between the two parties, we will work together to create the world's most advanced photography capability, continue to enhance the quality of images and videos, and bring value to consumers.
At present, the global smart phone innovation has slowed down, so it seems that ordinary hardware parameter upgrades have hardly evoked the interests of users, but imaging technology is still an effective driving force. Prior to this, Huawei P9 was the first Huawei product to cooperate with Leica. Its Leica-certified dual cameras are important selling points. As of now, Huawei P9 has sold more than 6 million units globally.
However, P9 uses the Leica camera. Many people think that its marketing significance is greater than its functional significance. What is the purpose of this cooperation?
Yu Chengdong issued a circle of friends today. The content mentioned:
Huawei and Leica announced a further strategic cooperation plan, and both parties will establish Max Berek Innovation Labs for joint research and development. This cooperation coincides with the seven months after the two parties have formed a long-term technical partner in optical engineering. The dual-camera mobile phone P9 that Huawei and Leica cooperated for the first time has led the new photographic trend. The innovative laboratory will conduct joint research and development in the fields of new optical systems, computational imaging, virtual reality (VR) and augmented reality (AR). According to the strategic cooperation plan announced by both parties, in addition to the R&D resources of the two companies, Huawei and Leica also plan to cooperate with German and international universities and research institutes.
At present, the outside world believes that Huawei's cooperation with Leica to create an innovative laboratory can be seen by Huawei's emphasis on camera capabilities. For Leica, Huawei can use Huawei's technical advantages in algorithms to form a certain complementary relationship.
But here's the question. Is this cooperation just for mobile phone cameras? not necessarily.
The first person to sign the agreement was Ren Zhengfei himself, not Yu Chengdong. The cooperation that enables Ren Zheng to personally prove that the cooperation not only involves the mobile phone business. Second, Yu Chengdong mentioned in the circle of friends that they will conduct joint research and development in the fields of new optical systems, computational imaging, virtual reality (VR) and augmented reality (AR). The information revealed in this text shows that the cooperation between the two parties is more reflected in the future strategic product level.
Two weeks ago, Ren Zhengfei sent an internal e-mail to all employees and shared the summary of his discussions with local employees at the Huawei Research Institute in Japan . It was also reported by Lei Fengwang (searching for the “Lei Feng Net†public number) . Ren Zhengfei mentioned the following points:
We are likely to lead the world in image technology. Of course, we are not trying to make video products such as televisions, and the platform we do is to be able to support the transmission of future images. (Xu Zhijun: We discussed this issue in the morning, the upcoming Japan The Institute of Image Research is to support smart phones in photography and video photography in the industry to achieve the best, including photography, image processing, image storage, image display the entire process, image research institutes have to do to contribute). Xu Zhijun speaks only our minimalist program. Our highest program is to solve video class algorithm problems. â€
In fact, Huawei's emphasis on image and video algorithms is not only reflected in the establishment of the Japan Image Research Laboratory. As early as 2012, Huawei established the Noah's Ark Lab, focusing on artificial intelligence and basic algorithms such as images and speech. The cooperation with Leica this time can be seen as a targeted landing test for algorithms such as images. Both parties apply the image algorithm to cameras, VR, AR and other products.
Although it is currently impossible to know their detailed plans for technical research and product landing, the actual significance of this cooperation is far greater than the marketing significance.
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