In the past two years, the concepts of Internet+, big data, and cloud computing emerged. Various industries began to implement reforms. The upgrading of industrial structure has had a profound impact on domestic and even foreign markets, especially for the traditional home appliance manufacturing industry. It is a change of day.
With the birth of Internet companies, these companies have different thinking from traditional enterprises. The way of thinking in the Internet era is not limited to Internet products and Internet companies. The Internet here refers not only to the desktop Internet or the mobile Internet, but also to the Pan-Internet, because the future network form must cross all kinds of terminal equipment, reduce the dimension, and let the Internet industry take the initiative to integrate the physical industry with a low profile.
Internet + color TV fermentation industry contrarian growth
The global economic situation is declining, but China's color TV industry has seen a trend of contrarian growth due to continuous “heat supplements.†According to AVC’s big data, China’s color TV market retailed at 46.74 million units in 2015, a year-on-year increase. 4.8%, including 13.01 million units of online channel sales, accounting for 28%, an increase of 65% year-on-year.
With the innovation of technology, high-end color TV is also increasingly favored by people. From the screen to the picture quality, etc., a series of hardware are gradually upgraded. According to the total data displayed by Ovid Cloud Network, from the perspective of the screen size, The average size of the color TV in 2015 reached 44.5 inches, an increase of 2.3 inches compared to 2014.
From an intelligent point of view, the cumulative number of smart TVs reached 105 million units in 2015, the penetration rate of smart TVs reached 73%, and the activation rate of smart TVs reached 83%. As of the end of 2015, the number of televisions in China exceeded 100 million, reaching 105 million. On this basis, the sales of boxes related to smart TVs also exceeded 60 million units. This shows that the video ecology based on the TV scene has matured and the profit model has become clearer.
The "international hurricane" as the hero of TV growth has not only opened the bottleneck for the growth of color TV, but also pushed Internet companies like Xiaomi to people's eyes, and smart appliances have subverted people's daily lives. According to the data analysis of Ove Cloud Network, Internet brands accounted for 10% of the total in 2015, which doubled compared to 2014.
Internet companies cater to the gradually younger consumer groups and look at the traditional color TV industry in an opener way. Compared with traditional TV companies, they have a lot of advantages. Unlike traditional TV companies, which rely on hardware to make money, they use huge amounts of content to win. Consumers, looking back at several new Internet TV brands launched in recent months, have basically kept prices at their lowest level in terms of hardware configuration. For example, at the end of 2015, Xiaomi released an original product. Imported Sharp 4K screen, also has a split-design 70-inch large-screen 4K TV, and the price is only 9999 yuan, compared to other traditional brands with the same size 4K TV, the price difference is not doubled.
The strong attack of Internet brands has brought new vitality to China's color TV industry, and has also accelerated the acceleration of the Internet industry in the traditional color TV industry. Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said that Internet TV entered the market with ultra-low hardware prices. After the television industry, the traditional color TV companies' products cannot compete with each other in price. The latter eventually chose to launch their own Internet TV brands to participate in the competition. Color TV giants such as Skyworth, TCL, and Hisense successively launched their own Internet TV brands.
The Top Priority of Internet TV: Ecology and Content
With the birth of Internet TV and the emergence of an ecosystem, the significance of the ecosystem is that it can solve all Internet issues of the enterprise in a one-stop manner, and can reduce most of the communication costs and time costs of enterprises. It consists of logistics systems, information distribution systems, and payment systems. These systems, such as the interactive system, are built together.
The main profit model of the Internet TV industry is "service payment + advertising revenue." According to statistics, the value of internet TV payment is at least 10 billion yuan per year, which is much higher than the advertising revenue of video websites. Globally, 61% of its Internet TV revenue is paid, which is also the source of 40% of European Internet TV revenue.
As the focus of the ecosystem, content has become the goal of all Internet color TV companies and traditional color TV companies. This has also played a crucial role in the construction of the ecological chain. The richness of content basically determines the stability of the ecosystem, such as Millet TV, the copyright of its content through the investment shares, the establishment of cooperation and other means to fully develop the content, partners have iQIYI, Youku Tudou, Sohu, Thunder, China policy and other video content providers.
Millet TV 3 released a while ago
In addition to the licensee Galaxy Internet TV, the mango TV, Hua Digital TV, and China Internet TV, which usually appear as licensees, will all provide content services for Xiaomi. At the same time, the video websites Iqiyi, Sohu, PPTV, etc. will all be Xiaomi. TV 3 70å‹ offers content. Wang Chuan, head of the millet television, said in an interview with the Home Appliance Alliance reporter that, as of December 29, 2015, there were 72 films in the box office with millions of videos. This is a notable proportion.
Earlier this year, the founder and vice president of millet Li Wanjiang announced his return to the millet, in charge of the millet film industry, which on the content of the increase in millet can play a great role.
Innovation and quality Internet companies are more than just marketing
Xiaomi is not only an Internet company, but also a persistent innovation company. In November 2012, Xiaomi released a millet box and created a new product category; it designed a smart TV interactive interface; 3-year-old children are 80-year-old. The wife can use the smart TV's 11-button remote control.
As well as innovation on TV, Xiaomi TV 3 uses a split design to realize the DIY innovation of the TV. It can be combined with a display screen, a host computer and a sound system. Its subtlety lies in the fact that the TV needs to be upgraded and replaced without occupying The 70% cost TV screen only upgrades the host computer at a very low cost, while the screen can be used for a long period of time. With a small amount of money, it can enjoy the latest products.
Xiaomi independently developed an ultra-thin backlight module, which is 9.9 mm thick. After this module was made, it effectively controlled the cost of the TV, so it was possible to sell this 48-inch ultra-thin all-metal TV to 2999.
In yesterday's forum speech, Xiaomi TV leader Wang Chuan revealed that Samsung, Sony and other international TV giants all purchased millet TVs for dismantling. Samsung only dismantled TVs of three manufacturers worldwide, namely Sony, LG and Xiaomi. In 2016, 30% of the product line will be redesigned based on Xiaomi TV.
Wang Chuan said in an interview with the Home Appliance Alliance reporter that until now, Xiaomi has used the top few global foundries. At present, all of them are foreign-owned foundries and have not used any domestic capital. The main reason is that foreign capital and domestic capital have two completely different directions. Domestic capital deals with them. What they are good at is controlling costs. However, foreign-funded factories do not have good cost control, but they pay great attention to quality. They used to only produce televisions or products from manufacturers such as Apple, Sony, Samsung, and LG. These manufacturers have higher quality requirements and higher demands on them. Therefore, they are accustomed to paying special attention to quality control of products. Also have experience. So I think that we can directly cooperate with these manufacturers to have better control quality.
Innovative thinking and innovative products have enabled millet TVs and boxes to have more than 10 million operational terminals, and these terminals will generate large amounts of big data, making Xiaomi a leading big data company in the TV industry. Millet invested billions of dollars in big data and ultimately rely on data to better serve the public.
With the birth of Internet companies, these companies have different thinking from traditional enterprises. The way of thinking in the Internet era is not limited to Internet products and Internet companies. The Internet here refers not only to the desktop Internet or the mobile Internet, but also to the Pan-Internet, because the future network form must cross all kinds of terminal equipment, reduce the dimension, and let the Internet industry take the initiative to integrate the physical industry with a low profile.
Internet + color TV fermentation industry contrarian growth
The global economic situation is declining, but China's color TV industry has seen a trend of contrarian growth due to continuous “heat supplements.†According to AVC’s big data, China’s color TV market retailed at 46.74 million units in 2015, a year-on-year increase. 4.8%, including 13.01 million units of online channel sales, accounting for 28%, an increase of 65% year-on-year.
With the innovation of technology, high-end color TV is also increasingly favored by people. From the screen to the picture quality, etc., a series of hardware are gradually upgraded. According to the total data displayed by Ovid Cloud Network, from the perspective of the screen size, The average size of the color TV in 2015 reached 44.5 inches, an increase of 2.3 inches compared to 2014.
From an intelligent point of view, the cumulative number of smart TVs reached 105 million units in 2015, the penetration rate of smart TVs reached 73%, and the activation rate of smart TVs reached 83%. As of the end of 2015, the number of televisions in China exceeded 100 million, reaching 105 million. On this basis, the sales of boxes related to smart TVs also exceeded 60 million units. This shows that the video ecology based on the TV scene has matured and the profit model has become clearer.
The "international hurricane" as the hero of TV growth has not only opened the bottleneck for the growth of color TV, but also pushed Internet companies like Xiaomi to people's eyes, and smart appliances have subverted people's daily lives. According to the data analysis of Ove Cloud Network, Internet brands accounted for 10% of the total in 2015, which doubled compared to 2014.
Internet companies cater to the gradually younger consumer groups and look at the traditional color TV industry in an opener way. Compared with traditional TV companies, they have a lot of advantages. Unlike traditional TV companies, which rely on hardware to make money, they use huge amounts of content to win. Consumers, looking back at several new Internet TV brands launched in recent months, have basically kept prices at their lowest level in terms of hardware configuration. For example, at the end of 2015, Xiaomi released an original product. Imported Sharp 4K screen, also has a split-design 70-inch large-screen 4K TV, and the price is only 9999 yuan, compared to other traditional brands with the same size 4K TV, the price difference is not doubled.
The strong attack of Internet brands has brought new vitality to China's color TV industry, and has also accelerated the acceleration of the Internet industry in the traditional color TV industry. Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said that Internet TV entered the market with ultra-low hardware prices. After the television industry, the traditional color TV companies' products cannot compete with each other in price. The latter eventually chose to launch their own Internet TV brands to participate in the competition. Color TV giants such as Skyworth, TCL, and Hisense successively launched their own Internet TV brands.
The Top Priority of Internet TV: Ecology and Content
With the birth of Internet TV and the emergence of an ecosystem, the significance of the ecosystem is that it can solve all Internet issues of the enterprise in a one-stop manner, and can reduce most of the communication costs and time costs of enterprises. It consists of logistics systems, information distribution systems, and payment systems. These systems, such as the interactive system, are built together.
The main profit model of the Internet TV industry is "service payment + advertising revenue." According to statistics, the value of internet TV payment is at least 10 billion yuan per year, which is much higher than the advertising revenue of video websites. Globally, 61% of its Internet TV revenue is paid, which is also the source of 40% of European Internet TV revenue.
As the focus of the ecosystem, content has become the goal of all Internet color TV companies and traditional color TV companies. This has also played a crucial role in the construction of the ecological chain. The richness of content basically determines the stability of the ecosystem, such as Millet TV, the copyright of its content through the investment shares, the establishment of cooperation and other means to fully develop the content, partners have iQIYI, Youku Tudou, Sohu, Thunder, China policy and other video content providers.
Millet TV 3 released a while ago
In addition to the licensee Galaxy Internet TV, the mango TV, Hua Digital TV, and China Internet TV, which usually appear as licensees, will all provide content services for Xiaomi. At the same time, the video websites Iqiyi, Sohu, PPTV, etc. will all be Xiaomi. TV 3 70å‹ offers content. Wang Chuan, head of the millet television, said in an interview with the Home Appliance Alliance reporter that, as of December 29, 2015, there were 72 films in the box office with millions of videos. This is a notable proportion.
Earlier this year, the founder and vice president of millet Li Wanjiang announced his return to the millet, in charge of the millet film industry, which on the content of the increase in millet can play a great role.
Innovation and quality Internet companies are more than just marketing
Xiaomi is not only an Internet company, but also a persistent innovation company. In November 2012, Xiaomi released a millet box and created a new product category; it designed a smart TV interactive interface; 3-year-old children are 80-year-old. The wife can use the smart TV's 11-button remote control.
As well as innovation on TV, Xiaomi TV 3 uses a split design to realize the DIY innovation of the TV. It can be combined with a display screen, a host computer and a sound system. Its subtlety lies in the fact that the TV needs to be upgraded and replaced without occupying The 70% cost TV screen only upgrades the host computer at a very low cost, while the screen can be used for a long period of time. With a small amount of money, it can enjoy the latest products.
Xiaomi independently developed an ultra-thin backlight module, which is 9.9 mm thick. After this module was made, it effectively controlled the cost of the TV, so it was possible to sell this 48-inch ultra-thin all-metal TV to 2999.
In yesterday's forum speech, Xiaomi TV leader Wang Chuan revealed that Samsung, Sony and other international TV giants all purchased millet TVs for dismantling. Samsung only dismantled TVs of three manufacturers worldwide, namely Sony, LG and Xiaomi. In 2016, 30% of the product line will be redesigned based on Xiaomi TV.
Wang Chuan said in an interview with the Home Appliance Alliance reporter that until now, Xiaomi has used the top few global foundries. At present, all of them are foreign-owned foundries and have not used any domestic capital. The main reason is that foreign capital and domestic capital have two completely different directions. Domestic capital deals with them. What they are good at is controlling costs. However, foreign-funded factories do not have good cost control, but they pay great attention to quality. They used to only produce televisions or products from manufacturers such as Apple, Sony, Samsung, and LG. These manufacturers have higher quality requirements and higher demands on them. Therefore, they are accustomed to paying special attention to quality control of products. Also have experience. So I think that we can directly cooperate with these manufacturers to have better control quality.
Innovative thinking and innovative products have enabled millet TVs and boxes to have more than 10 million operational terminals, and these terminals will generate large amounts of big data, making Xiaomi a leading big data company in the TV industry. Millet invested billions of dollars in big data and ultimately rely on data to better serve the public.