We all know that in the past, the application of video surveillance systems was relatively single-purpose. Basically, they were all for security monitoring. Only when a case occurred, it was necessary to check the video. However, this status quo seems to be overkill at present.
With the advancement of technologies such as big data, cloud computing, and artificial intelligence, video surveillance systems are no longer just a matter of security surveillance or the creation of tickets. The application of intelligent video analysis technology will make the functions and application scenarios of video surveillance systems more and more abundant, and the social value and commercial value that they play will also bring about earth-shaking changes.
According to relevant statistics, although video surveillance systems collect a large amount of video data every day, less than 10% of the data may be used, and even the vast majority of data has lost its application value after a few seconds.
At present, many security companies focus on providing accurate information in emergencies or providing correct evidence after criminal activities. However, the reality is that a new set of security video surveillance systems may be a huge investment. Plus related services such as maintenance and management costs. Therefore, most of the current video systems are considered as a major expense. So how can we increase the value of video surveillance systems?
Video analysis ensures that the surveillance image is analyzed in real time to alert the user of the need to pay attention. This allows the security management unit to perceive video data in real time, provide early warning of possible security risks, and add additional security precautions. For example, people around the parking lot or security fence are abnormal, etc.
The video analysis can be programmed to warn about illegal crossings, illegal parking, and abnormal traffic, including flow statistics, flow speeds in specific areas, or abnormal color match alarms. These are just a few simple video analysis applications that can enhance the security of video surveillance systems.
Security warning
Integrating alert analysis with other security systems enables security authorities to use this data to trigger the coordinated response of other components in the security solution. This can improve overall security, reduce risks, and reduce the complexity of the user's use of the system, while improving application efficiency. For example, a smart camera equipped with video analytics can immediately activate an intrusion detection system when an alarm is triggered to perform diagnostic analysis on the alarm location found in the console. Allows the controller to send alerts to the management center or send alarm video snapshots to security personnel.
In environments such as retail stores or warehouses, video analytics can alert administrators that emergency exits have been blocked by boxes or other objects. In addition, with a certain set of program rules, IP cameras with intelligent analysis function can warn people or things that stay in the designated area for longer than normal. When this happens, the controller can troubleshoot an area where the alarm originated, and the control center can send an email or text message with a video snapshot to the store or warehouse manager. It can help prevent violations and insecurity.
Beyond security
Video analytics can not only detect threats, indicate the risk of security breaches, but also enhance security and health, etc. In fact, it can do more. It can enable relevant organizational units to reposition data values ​​and provide valuable reference suggestions for new business applications. For example, in a retail store, cameras with intelligent analysis capabilities can analyze the shopping behavior of customers to help retailers optimize the placement and display of products and increase the sales of products.
Video analytics can also provide relevant organizations with additional information about video data and re-use it to enhance business advantages. These intelligent analysis cameras can analyze and interpret the video data sources directly and re-optimize them to help companies make more informed decisions. Including monitoring to reduce utility expenses, analyze customer behavior to improve sales, identify obstacles, optimize retail store layout, increase customer satisfaction, and more.
Improve customer satisfaction
Cameras with intelligent analysis capabilities can perform demographic and congestion detection on specific areas. If a long line or a large number of people are spotlighted, it means that customers need additional help and should take immediate action. This can help companies improve customer satisfaction. By providing business information beyond conventional security applications, we can easily add many new features to video security systems. In this way, video analytics can help companies reduce costs, increase efficiency, and improve sales.
Enterprises can obtain greater value from video surveillance systems and achieve predictable return on investment in actual business. Therefore, the video surveillance system will no longer be considered a huge extra cost.
In summary, using video analytics as part of an integrated security system, leveraging data obtained from analytics can help companies better meet security needs while fully extending the use of monitoring data to bring additional business benefits. Therefore, every company should be able to take advantage of these advanced technologies. The most important thing is that no additional investment is required.
Finally, each company is different, and new video analytics solutions must be applied according to their respective time requirements. We should open our minds, go beyond the video surveillance security application, innovate and change the way we use video data in the future, and raise the use of data to a whole new level.
Of course, in addition to the various applications mentioned above, video analytics has many and many very extensive applications. From smart cities, trail retail shops, personal mobile apps, mobile payments, VR games, and more. For example, the current hot city brain, intelligent traffic management and so on are based on video surveillance systems. Therefore, due to the development and application of artificial intelligence and other technologies, the video surveillance system is no longer just a matter of security monitoring or traffic police opening a ticket, but has unlimited business value and so on.
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