The Hitachi washing machine has another problem, but this is not surprising. In recent years, Hitachi air conditioners and Hitachi washing machines have frequently been exposed to product quality problems, which once again reflects the once Japanese appliance giant, and has completely accelerated its fall in the Chinese first-line market. It also exposed the future development of Japanese home appliance companies such as Panasonic and Sharp.
The results of the quality inspection results of 27 products including the second batch of casual wear and household electric washing machines in 2018 announced by the State Administration of Market Supervision and Administration. A total of 54 batches of household electric washing machines produced by 54 companies in 7 provinces and municipalities including Shanghai, Jiangsu, Zhejiang, Anhui, Shandong, Guangdong, and Sichuan were inspected. 12 batches of products did not meet the standards and failed products. The detection rate was 22.2%.
It is understood that in this spot check, 24 items including unit power consumption, water consumption per unit function, washing ratio, rinsing performance, water content, continuous disturbance voltage, and continuous disturbance power were examined. Unqualified items related to protection against touching live parts, input power and current, mechanical strength, structure, power connection and external flexible cord, rinsing performance, cleaning ratio, continuous disturbance voltage.
The companies on the list include many well-known Chinese and foreign companies and brands. Among them, Shanghai Hitachi also made the list because of the continuous harassment voltage index failed. For washing machine products, the failure of this project will affect the stability and reliability of the product use process. If this situation occurs for a long time, it will not be solved, and the life of the washing machine will be shortened.
In recent years, this is not the first time that Japanese home appliances have been listed on the quality black list, including Japanese air conditioners have been listed on the quality black list, indicating that Hitachi has been in a round of "sustained retreat" in China and the global home appliance industry. The investment in technological innovation and the lack of sustained market management improvement are "getting old money." For the old products and technologies in the past, they are developing in the current market competition and lack stamina.
In the fiercely competitive global home appliance market, Hitachi has no ability and foundation to survive. At the same time, affected by Hitachi's overall business transformation, the home appliance business has long been not Hitachi's strategic core business. Therefore, the attention of the Japanese headquarters for the home appliance business has decreased.
At present, Hitachi's core business has been placed on industrial products such as elevators, and the main profit direction is also here. For household consumer products such as washing machines, the quality threshold is lower than that of industrial products such as elevators, the barriers to entry are low, and product quality standards are also different. When Hitachi developed this business incidentally, this led to a lack of continuous technology, research and development and innovation in home appliances. Invest.
In addition, Hitachi Home Appliances' capability in the process of localized production and operation management in China has declined. The upstream quality and quality and management are too lax, and the product quality is not unexpected. This also publicly exposed the common problems of Japanese home appliance companies including Panasonic and Sharp: when the company's revenue in this business declined and profits decreased, what funds were invested into the rolling development of this business, and what was used to ensure the quality of products and users Service?
At present, Japanese home appliance companies have been squeezed to the fringe in the Chinese market. Although Panasonic has issued a slogan of "Revitalizing Home Appliances Business" through this year's celebration since this year, it is obviously also inadequate: the channel layout is basically blank, and the user's awareness is comprehensive. In the context of the transfer and continuous upgrading of market consumption, Panasonic simply moved Japanese home appliances to China for sale, and the results can be imagined.
The same problem still exists with Sharp. Although in the past, Sharp was a representative of high-end foreign brands in the Chinese market, and its product positioning has been at a high-end level, but after selling Foxconn, Sharp's market price has fallen to the "floor", although short-term stimulus market sales, but long-term Of users ’trust and word of mouth have been overdrawn.
It can be said that Hitachi Home Appliances is only a perspective of external observation and analysis of Japanese home appliance companies, but it reflects the new development challenges of Japanese home appliances in China, overseas and other global markets: under insufficient investment and sharply reduced income, this How should the "chicken rib" business go?
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