There are a total of 7 lighting and lighting production bases in Guangdong, Guzhen, Henglan, Huizhou, Dongguan, Shunde, Shenzhen and Nanhai. The common features of these seven regions are convenient transportation, concentrated labor, and support from raw materials or technology. Among them, there are more than 500 lighting electrical enterprises in Shenzhen, and there are more than 600 lighting and supporting enterprises in Henglan Town. There are more than 80 lighting (electrician) finished products in Shunde, more than 300 in Foshan in the South China Sea, and more than 300 in Dongguan. There are more than 200 Huizhou. Judging from the number of enterprises and the ownership rate of brands, these regions are likely to form an industrial cluster with their own characteristics. But in fact, these regions do not have the same status as the ancient towns, and have a distinct advantage. So what is the limit to the development of these areas, how should these areas break through?
The rise of the base is mixed with happiness
Guzhen: At present, Guzhen has more than 5,700 lighting and its supporting enterprises, employing more than 60,000 people. The total output value of the lighting industry is over 15 billion yuan, accounting for more than 60% of the national market share. Guzhen lighting products sell well in the country and are exported to more than 100 countries and regions, enjoying a great reputation and reputation. However, due to geographical restrictions, ancient town land prices and house rents are very expensive, raw materials and labor costs are rising rapidly, overall operating costs continue to rise, profit margins continue to shrink, and lighting lighting companies are increasingly burdened. In addition, due to the concentration of lighting and lighting companies, the competition in the city's taste of technology and style is particularly fierce.
Dongguan: Dongguan has developed transportation. It is the earliest area in the Pearl River Delta to introduce lighting production and the most concentrated area of ​​Hong Kong and Taiwan lighting companies. Crystal lamps, commercial lighting, grille lamps and accessories all have a place in the industry. Enterprises such as Jinda, Vatican, and Sanli are all in this area. However, most of the lighting and lighting enterprises in Dongguan are Taiwanese companies, mainly for export. These enterprises have promoted the development of the domestic lighting and lighting industry to a certain extent, and they have strong technical strength and huge production capacity, but most of them only export, and few of them are also domestically marketed in Dongguan, but also domestic sales, but general marketing The level is low, the brain drain is serious, and the company's positioning is not clear. These have seriously restricted the development and growth of the Dongguan lighting industry.
Horizontal bar: The horizontal bar is close to the ancient town. There are also many lighting and lighting companies in existence, and now more and more enterprises are developing industrial parks in the horizontal bar, which has the tendency to shift slowly toward the horizontal bar, plus the horizontal bar itself. There are some strong companies such as Huatai, Jihao, Haohao, Mingpai, etc. The strength can be said to be small. However, the horizontal bar does not form its own unique industrial cluster advantage, but exists as an extension of the ancient town.
Shenzhen: As one of China's special economic zones, Shenzhen has strong economic and technological strength and talents. This has made it possible for Shenzhen to develop into a high-tech production base for lighting and a strong sales base. However, in recent years, various raw materials and labor costs have risen, which has brought considerable confusion to Shenzhen enterprises. Moreover, Shenzhen enterprises tend to export more, and domestic channels are not climate, which is very unfavorable for Shenzhen to become a high-tech industrial base.
Nanhai: Foshan Nanhai is a very concentrated area of ​​Shangzhao Enterprise. It has Jiamei, Southeast, Langshi, Delta, Jin Sir, Haojue, Long?, and other companies with strong light source. Foshan Lighting, Snow Wright lighting, etc., should be the advantage of being able to form a commercial photo and a light source. However, due to the lack of leading enterprises and the lack of government attention, it has not formed a cluster advantage. Most of the bosses in the South China Sea are locals. Most of them lack the awareness of branding and branding. The talents have not kept pace with the development of the company. Therefore, the development of the lighting industry in Nanhai has been slow for a long time.
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