The maturity of an industry has a lot to do with its pre-market share. We can see from the rapid development of Huadong's lighting market and its leading position.
- Dou Linping (Deputy Secretary General, China Lighting Association)
On October 20, 2007, the “Shenzhen Lighting Market Status and Development Trend Seminar†hosted by this newspaper was held at Guzhen International Trade Hotel. Many guests from the Deputy Secretary General of China Lighting Association, Dou Linping, were invited to attend this meeting. At the meeting, Deputy Secretary-General Dou Linping deeply interpret the status quo, market model, opportunities and challenges of the lighting industry, especially the status quo and development of China's East China market.
Industry is growing rapidly
Development Deputy Secretary Dou Linping recalled that although China's lighting industry has started from the 1920s, it was not until the 1970s that the spring of industry development was ushered in. After more than 30 years of substantial development, the annual output value of the lighting industry in 2006 reached more than 160 billion yuan, accounting for about half of the intermediate export value. The number of enterprises has also increased substantially, and the total number is conservatively estimated to be more than 10,000. Among them, the proportion of large-scale enterprises and brand enterprises has increased, and the enterprises with the largest annual output value have exceeded 2 billion yuan.
The regional development of China's lighting industry is very significant. The industrial bases are concentrated in Guangdong, Zhejiang, Jiangsu and Shanghai. Among them, Guangdong is mainly decorative lighting industry, Zhejiang is mainly engineering lighting; lighting trade base is concentrated in Changzhou and Linyi. Chengdu and Zhengzhou and other cities. Especially worth mentioning is that the Greater China East market centered on Shanghai has become more and more the focus of the industry, and its brand area is also forming.
The channel domestic lighting and lighting market takes the type of professional trade market as the main channel, which constitutes a major feature and advantage of the development of China's lighting industry. The home building materials market is a complementary channel for lighting trade, with supporting sales. At the same time, the industry is still studying other supporting models to promote the in-depth development of the bright industry.
Brand awareness is gradually increasing
Overview Deputy Secretary-General Dou Linping pointed out that China is still only a big lighting country, not a lighting powerhouse, especially a big brand country, so it still has a long way to go. In recent years, with the promotion of the use of new light source LEDs, and the strong support of government policies, the potential of the Chinese market has become increasingly apparent, and the profit margin is very broad. However, the brand awareness of Chinese companies needs to be strengthened, and the brand road is still very long. It is still in a weak position in competition with international brands such as Philips and Osram. With the development of the industry, the development of the lighting industry in the direction of branding will become a trend.
The brand will take the Light Fair, and exhibitors and businesses said that this year's popularity has declined compared to last year. In fact, this also reflects a message that the industry's branding process is accelerating. Because once you become a brand and gain a reputation, the company will gather a certain popularity. It is gratifying that companies such as Op, NVC, and Sanxiong Aurora have set a good example in brand building.
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