May 10th is "China Brand Day." “China Brand World Sharing†is the topic of discussion at the China Brand Development International Forum. Brand is an important intangible asset of an enterprise and an important part of its development strategy. General Secretary Xi Jinping pointed out that enterprises should achieve the direction of brand development by realizing "the transformation of China's manufacturing to China, the transformation of China's speed to China's quality, and the transformation of Chinese products to Chinese brands." To build a world-class energy Internet company with excellent competitiveness, we must shape a world-class brand. With the brand value of 329.887 billion yuan, State Grid Corporation has climbed for 11 consecutive years and won the top spot in China's 500 Most Valuable Brands list and resonated with the new era.
On the day of May 10th, the central exhibition hall of the first China Independent Brand Expo, the State Grid Corporation brand exhibition area, with 8 panels, many models and sandboxes, displayed the achievements of independent brands and shines with the brand of Chinese characteristics.
The implementation of innovative, coordinated, green, open, and shared new development concepts can be seen in this exhibition area.
The Smart Grid segment demonstrates the company's efforts to build a clean, low-carbon, safe and efficient energy system. The cumulative power transmission capacity of UHV power grids has exceeded 900 billion kWh. Through the construction of UHV transmission channels, the clean energy in the west has been continuously transported to the eastern region, and clean electricity has come from afar. This effectively optimizes resource allocation and promotes green development.
The exhibits in front of the third exhibition panel will reflect the innovation. At present, the 1000 kV AC autotransformer with the highest voltage level and the largest capacity in the world has reached the world-class level and has completely independent intellectual property rights. The “National Network Core†independently developed by State Grid Corporation has been widely used. Environmental protection, water conservancy, oil and electricity, etc. These are the main achievements of the company in innovation and creation in recent years.
From the State Grid Corporation, it is easy to handle the simple “three-in-one†business hall of simple electricity payment and grid business, the electric vehicle network service platform for new energy vehicles and the self-developed charging pile to meet the needs of new energy customers. "Technology + service + finance" photovoltaic power generation one-stop service platform National Network distributed photovoltaic cloud network is not difficult to see, the company adheres to the people's electricity industry for the people, customer-centric, actively innovative service methods, optimize the business environment, and constantly Enhance customer value and creativity.
In recent years, the company has actively served and participated in the construction of the “Belt and Roadâ€. It has invested in the backbone energy network of 7 countries and regions, and has built national backbone networks, multinational networking, medium and low voltage distribution networks, etc. in Brazil and Egypt. More than 30 large-scale power grid projects. The company won the bid for the first and second phases of the beautiful mountain water power in Brazil. As the pioneering work of China's UHV technology “going outâ€, the project not only effectively solves the problem of local clean energy consumption, but also effectively spreads the “National Grid†brand with Chinese characteristics. “UHV†Has become a "national business card."
From UHV to smart grid, "national network core", etc., these national grid brands are based on the foundation, and are building world-class brands with distinctive Chinese characteristics.
Guowang story thickens brand emotionThe road of world-class brands, with a long way to go, can only accumulate.
In recent years, the company has actively talked about the “State Grid Story†and passed the “State Grid Voiceâ€, highlighting the brand image of “Innovation State Grid, Responsible State Grid†and gained more understanding and support for the development of the company and the power grid.
Under the strong leadership of the company's party group, the brand building work has a clear-cut background. Xi Jinping's new era of socialism with Chinese characteristics and the spirit of the 19th National Congress of the Communist Party of China have been deeply rooted in the hearts of the people, persisting in grasping the reality and grasping the depths, constantly enriching the form of propaganda, and focusing on improving the effectiveness of communication. It shows the image of the company as a leader in the central enterprises. The major themes have far-reaching influences, deeply disseminate the company's value concept, and actively display the achievements of the company. The theme planning has a strong influence. CCTV's "Glorious China", "Super Engineering", "Lighting China" and other documentaries vividly describe the "China Creation" of the National Grid. The glorious story of China's leadership has highlighted the "strength of responsibility" of the central enterprises.
The construction of public opinion has been continuously strengthened, and regular voices have been issued. In 2017, 1237 press releases were launched. The image of the responsible central enterprises is fully demonstrated, and the demonstration leads the implementation of comprehensive social responsibility management. The company has issued a social responsibility report for 13 consecutive years, maintaining the highest record of central enterprises, rooted in driving social responsibility projects to take root, and the company's experience has been fully affirmed by the State-owned Assets Supervision and Administration Commission of the State Council. Standardize the operation to create corporate public welfare brands such as “Guowang Sunshine Poverty Alleviationâ€, and issue 2017 “UHV Power Grid Scholarship†to carry out the brand communication of “publicity red diamondsâ€, “love red ribbon†and “State Grid Spring Seedling Homeâ€. Selected as the first-level account of the new media of the central enterprises, the first place in the second-level account list, innovatively launched the "State Network Story" brand sentimental communication, "Dancers on the Tips", "Icefire Guardian" and other 30 news and story works Received important awards in various activities organized by the Ministry of State.
The achievements of brand building are consistent manifestations.
In the past five years, the company's brand building work has insisted on shaping the first-class “State Grid†brand as the main line, not forgetting the initial intention, keeping in mind the mission, expanding the breadth and depth of the outreach brand work, and maintaining the strategy of “the ambition of the futureâ€. With the determination to carry forward the spirit of "the nine-tiered platform, starting from the soil", it has achieved the development achievements of "Hundred Flowers and Springs in Spring Garden".
Strategy leads the brand futureIt is timely for Chinese brands to accelerate their development. Focusing on the strategic goals of the new era company, the company's news propaganda and brand building work connotation, positioning, focus, content and system have undergone profound changes, and must be further expanded. In order to shape the world-class brand, we have set a goal. In 2035, we will build a world-class “State Grid†brand that matches the world-class energy Internet companies with excellent competitiveness, and push the company's brand value into the forefront of the world's top 10 brands.
Standing at a new starting point and writing a new chapter, we must closely focus on the strategic goals of the new era company, and play an important role in the dissemination of value, dissemination of value, and value-added by news propaganda and brand building work. We must firmly grasp the correct political direction and must be firmly Grasping the initiative of the dominance of ideological work, we must firmly grasp the fundamental purpose of the people as the center, we must firmly grasp the strategic goals of the new era, and must firmly grasp the value pursuit of the company's first-class brand. Seize the opportunity, respond to challenges, create new situations, and achieve new breakthroughs.
To achieve the goal, we still need to be down to earth. This year, the company will take Xi Jinping's new era of socialism with Chinese characteristics as the guide, conscientiously study and publicize and implement the spirit of the 19th Party Congress, implement the 3rd Staff Representative Conference of the 3rd and the 2018 Work Conference, hold high the banner, lead the leadership, and serve the overall situation. To become a more popular person, to connect with China and foreign countries, to greatly enhance the communication, guidance, influence, and credibility of news public opinion, to shape the world-class "State Grid" brand, and to establish the image of "Responsible State Network", "Innovation State Network" and "Good Country Network" To promote the company's sustained and healthy development.
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