With local high-voltage inverters getting more users' approval, local brands are gradually expanding their domestic market share with good cost-performance advantages.
Foreign brands are mostly integrated automation suppliers, and there are a variety of brand-related effects of automated products. This correlation effect is also reflected in the sharing of other resources such as channels. Therefore, this "brand promotion" has a good driving effect on the brand's product sales. Local brands are relatively single in the structure of automation products, and more are marketing strategies for “product promotionâ€, so they have certain disadvantages. However, as local brands gradually mature in the market, the marketing strategy of “product promotion†is also changing to “brand promotionâ€. In addition, foreign brands also implement active market strategies. ABB's ACS2000 series is designed to respond to the domestic market for fans, pumps, and compressors.
Technology has not become a barrier to enter this industry, and stability and product performance have gradually become the main problem faced by various manufacturers. Foreign brands are relatively satisfied with the failure rate, component quality, and ultra-high-power products due to relatively mature product technology and relatively rich industrial application experience. However, with the continuous development of local brands, this gap has gradually narrowed.
Needless to say, price is a huge advantage for local brands. This advantage will not change in the short term. This feature also caters to the needs of cost-effective users and the need to reduce project costs after the financial crisis.
Foreign brands are mostly integrated automation suppliers, and there are a variety of brand-related effects of automated products. This correlation effect is also reflected in the sharing of other resources such as channels. Therefore, this "brand promotion" has a good driving effect on the brand's product sales. Local brands are relatively single in the structure of automation products, and more are marketing strategies for “product promotionâ€, so they have certain disadvantages. However, as local brands gradually mature in the market, the marketing strategy of “product promotion†is also changing to “brand promotionâ€. In addition, foreign brands also implement active market strategies. ABB's ACS2000 series is designed to respond to the domestic market for fans, pumps, and compressors.
Technology has not become a barrier to enter this industry, and stability and product performance have gradually become the main problem faced by various manufacturers. Foreign brands are relatively satisfied with the failure rate, component quality, and ultra-high-power products due to relatively mature product technology and relatively rich industrial application experience. However, with the continuous development of local brands, this gap has gradually narrowed.
Needless to say, price is a huge advantage for local brands. This advantage will not change in the short term. This feature also caters to the needs of cost-effective users and the need to reduce project costs after the financial crisis.
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