A major event took place at the end of September. The protagonists of the incident were Google and Amazon, two technology giants. The incident was that Google suddenly turned off the Youtube video portal of Amazon's new smart speaker Echo Show without any sign of any kind. Users of Echo Show stated that they could not use Youtube on this product without receiving any prompt in advance.
Google suddenly blocked Echo Show
After reading the above news, you may ask, just turn off a video entry, how much impact on a smart speaker? Then I want to say is that the loss of the world's largest video platform Youtube content support, Echo Show suffered a blow It will be devastating. Google's sudden black knife may even be enough to kill Echo Show.
As the new upgraded version of Echo, the biggest highlight of the Echo Show is its own 7-inch high-definition touch display. In terms of content, Amazon has also previously reached a licensing agreement with Google, allowing Echo Show users to use Youtube directly on the product. For the reason of the blockade, Google said in a statement that Amazon's use of YouTube on the Echo Show violated the service's ToS (service type), which undermined the user experience, and Google immediately blocked it.
At present, the two sides are negotiating a new round of negotiations. Of course, the most anxious (the biggest loss) is naturally Amazon. You should now be able to discover that if a smart speaker suddenly has no content support, it will not be much different from an ordinary desktop speaker and it will not appeal to many users. However, this will have a devastating impact on products and manufacturers.
The excessive reliance on third-party platforms was actually blocked by the Echo Show, which is enough to reflect the current over-reliance of smart speaker products on third-party content platforms. The same is true of technology giant Amazon, not to mention the fact that many small technology companies and traditional audio hardware manufacturers face the sudden closure of the content entrance, I am afraid that for a time is helpless.
You know, whether it is the Echo Show or Google Home, the core of these smart speakers is not the speaker, but the intelligence (and of course, the content it provides to the user). So what I want to say is that smart speakers are not suitable for traditional technology companies, hardware companies and start-up companies. It is actually more suitable for platform companies (Google, Alibaba, Baidu). Because smart speakers need to have massive data support behind them, they need many million-year-paid technical engineers. They need intelligent algorithms for deep learning and need to iterate. These conditions are only available to platform companies.
Looking at the current domestic smart speaker market, in addition to Alibaba's "Tmall Wizard" (here is definitely not advertising) has its own content service platform (Youku / potatoes, shrimp music, Sina Weibo, etc.), but also holds a large number of Data and algorithms can push your favorite content. In contrast, the vast majority of other smart speakers can only rely on third-party platforms. This in turn undermines the product content service (similar to Google's sudden Echo Show incident). Once the third-party platform content is lost, the value of the product will be greatly reduced, and the user's viscosity will be greatly reduced (even produce Being deceived by manufacturers.) However, even giants such as Amazon have to be led by the third-party platform to take the nose away. How can domestic smart speaker manufacturers ensure that they provide users with long-lasting and reliable content services?
A "Great Leap Forward" on Artificial Intelligence
Since the success of Amazon Echo, smart speakers have officially entered the Chinese market in 2014, and faced with media reports, domestic technology, audio hardware manufacturers have to do smart speakers, only to seize the market. However, there are several products that can really make intelligent algorithm, operation, content service and sound quality better? Or after more than two years of development, there are several smart speaker products that can make you feel impressive (love). What?
It cannot be denied that smart speakers are a trend. In the future, it will certainly give people a better and smarter experience. But the premise must be the need to master the massive data and algorithms behind it, rich and stable content services, and good sound quality. Only by satisfying these conditions at the same time can we call it a good smart speaker.
For Google to kill Echo Show incident, I believe that should arouse the vigilance of domestic smart speaker manufacturers. Recent cases of copyright infringement in the domestic digital music market have continued, and the copyright battle between music service providers has begun. Although on the surface this does not seem to have much impact on the smart speaker market, the third-party content service platform, which is one of the core selling points of the product, will inevitably affect the user’s product experience once a large number of songs are dropped due to copyright infringement issues. There are only a handful of manufacturers who are able to implant the major mainstream music platforms in the country.
Finally, I would like to add that for many domestic technology companies and audio hardware manufacturers, we should maintain a respect for smart speakers, each product you create should be worthy of the word smart, not used Flicker consumers gimmicks, only in this way can afford the market and consumers. If you can't do true intelligence, it's better to do what you do best and do fine (such as product design, operation, acoustics, sound quality).
Google suddenly blocked Echo Show After reading the above news, you may ask, just turn off a video entry, how much impact on a smart speaker? Then I want to say is that the loss of the world's largest video platform Youtube content support, Echo Show suffered a blow It will be devastating. Google's sudden black knife may even be enough to kill Echo Show.
As the new upgraded version of Echo, the biggest highlight of the Echo Show is its own 7-inch high-definition touch display. In terms of content, Amazon has also previously reached a licensing agreement with Google, allowing Echo Show users to use Youtube directly on the product. For the reason of the blockade, Google said in a statement that Amazon's use of YouTube on the Echo Show violated the service's ToS (service type), which undermined the user experience, and Google immediately blocked it.
At present, the two sides are negotiating a new round of negotiations. Of course, the most anxious (the biggest loss) is naturally Amazon. You should now be able to discover that if a smart speaker suddenly has no content support, it will not be much different from an ordinary desktop speaker and it will not appeal to many users. However, this will have a devastating impact on products and manufacturers.
The excessive reliance on third-party platforms was actually blocked by the Echo Show, which is enough to reflect the current over-reliance of smart speaker products on third-party content platforms. The same is true of technology giant Amazon, not to mention the fact that many small technology companies and traditional audio hardware manufacturers face the sudden closure of the content entrance, I am afraid that for a time is helpless.
You know, whether it is the Echo Show or Google Home, the core of these smart speakers is not the speaker, but the intelligence (and of course, the content it provides to the user). So what I want to say is that smart speakers are not suitable for traditional technology companies, hardware companies and start-up companies. It is actually more suitable for platform companies (Google, Alibaba, Baidu). Because smart speakers need to have massive data support behind them, they need many million-year-paid technical engineers. They need intelligent algorithms for deep learning and need to iterate. These conditions are only available to platform companies.
Looking at the current domestic smart speaker market, in addition to Alibaba's "Tmall Wizard" (here is definitely not advertising) has its own content service platform (Youku / potatoes, shrimp music, Sina Weibo, etc.), but also holds a large number of Data and algorithms can push your favorite content. In contrast, the vast majority of other smart speakers can only rely on third-party platforms. This in turn undermines the product content service (similar to Google's sudden Echo Show incident). Once the third-party platform content is lost, the value of the product will be greatly reduced, and the user's viscosity will be greatly reduced (even produce Being deceived by manufacturers.) However, even giants such as Amazon have to be led by the third-party platform to take the nose away. How can domestic smart speaker manufacturers ensure that they provide users with long-lasting and reliable content services? A "Great Leap Forward" on Artificial Intelligence
Since the success of Amazon Echo, smart speakers have officially entered the Chinese market in 2014, and faced with media reports, domestic technology, audio hardware manufacturers have to do smart speakers, only to seize the market. However, there are several products that can really make intelligent algorithm, operation, content service and sound quality better? Or after more than two years of development, there are several smart speaker products that can make you feel impressive (love). What?
It cannot be denied that smart speakers are a trend. In the future, it will certainly give people a better and smarter experience. But the premise must be the need to master the massive data and algorithms behind it, rich and stable content services, and good sound quality. Only by satisfying these conditions at the same time can we call it a good smart speaker.
For Google to kill Echo Show incident, I believe that should arouse the vigilance of domestic smart speaker manufacturers. Recent cases of copyright infringement in the domestic digital music market have continued, and the copyright battle between music service providers has begun. Although on the surface this does not seem to have much impact on the smart speaker market, the third-party content service platform, which is one of the core selling points of the product, will inevitably affect the user’s product experience once a large number of songs are dropped due to copyright infringement issues. There are only a handful of manufacturers who are able to implant the major mainstream music platforms in the country.
Finally, I would like to add that for many domestic technology companies and audio hardware manufacturers, we should maintain a respect for smart speakers, each product you create should be worthy of the word smart, not used Flicker consumers gimmicks, only in this way can afford the market and consumers. If you can't do true intelligence, it's better to do what you do best and do fine (such as product design, operation, acoustics, sound quality).
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