In the air-conditioning industry, in recent years, Oaks has undoubtedly performed very well in terms of growth rate, channel innovation, brand marketing, and product iteration. In the first half of 2018, which faced a slightly unfavorable overall air-conditioning market, Oaks had a clear plan for this, and he made a strong attack at the beginning of February this year. According to online data from the industry, in the first quarter of this year, the growth rate of the three core indicators of the total shipment size, domestic sales volume and export scale of Oaks air conditioners were 39%, 56% and 22%, respectively, which is much higher than that of the air conditioner industry. Speed ​​up. Among them, in sales and domestic sales growth, Oaks is ranked first in the industry. In the past "May 1st" big promotion, Oaks also benefited consumers at the price of factory direct sales, and made a preliminary test for the next peak season market.
In May of each year, it is the season of the peak season of the air-conditioning market. In the context of the structural reform of the supply side of the country, faced with a series of complex factors such as rising raw material prices, massive inventory of the industry, diverse retail channels and changing market demands, the air-conditioning market in 2018 is destined to be a “red seaâ€. "A fierce battle. It is foreseeable that this competition will make every effort to make every effort. Oaks has once again heavily weighted, carrying a lady cabinet, starting in mid-May, with a new round of promotion to empower the market. In this activity, Oaks not only continued the “May 1st†promotion of the gift, but also enjoyed a series of unprecedented promotional measures.
Lady cabinet machine attacked the value of the quality double drive
Nowadays, after 85 and 90, it has become the main force of consumption. It is a fact that cannot be ignored. The younger concept of consumption pays more attention to the individualization of products while paying attention to product quality. The consumption upgrade has also forced the entity to upgrade its products and upgrade its services and enter the consumption-driven development model. The new business opportunities have brought new opportunities to the home appliance industry, including the air-conditioning industry, and have become the major enterprises. The focus of the competition. Under the new trend of consumption upgrade, Oaks air-conditioning conforms to the trend of the market and creates a fashionable new product, the lady cabinet machine, which is launched from the three fields of quality, technology and design to bring consumers a new aesthetic of home aesthetics.
On May 10th, the ladies who made their debut at the Oaks Air Conditioning New Product Promotion Conference and the 4.12 Oaks Jingdong Super Brand Day Conference were officially launched on Jingdong. It combines automatic washing, WeChat internet, ECO energy saving, intelligent WIFI, 20 decibel mute five "killer é”", which makes her quality extraordinary, coupled with the stun of the stun, the sturdy appearance of the dragon's body, simply perfect. Of course, this May-June offline promotion, the lady cabinet is undoubtedly a star model, buy a new lady machine, that is, add a value of 298 yuan brand latex neck pillow.
The season has been to the promotion hot endless
After the "five-one" promotion of the hot sale, under the blessing of the new lady's cabinet line, the promotion of Oaks maintained a rhythm of continuous increase in temperature. Beginning on May 15th, Oaks Air Conditioning also offered a new round of big-bang hot-selling hot season. In addition to the “recognition of the giftâ€, it also launched the value-added marketing of the purchase of a 10-year machine package. During the event, there is a purchase of a first-class inverter to give thousands of water purifiers, such as the extremely happy, extremely dreamy, and the country's star-type models, as consumers choose, with the old-for-new voucher purchase in some areas up to 1,000 yuan.
In the air-conditioning industry of “three-point products and seven-point serviceâ€, full-process service is a key link to measure a brand's capabilities. Especially in the era of more emphasis on service quality. In the air-conditioning service, Oaks has always intuitively felt the most needed and most desired service for consumers from the perspective of consumers. Before the "0 yuan installation" of Oaks, users can directly enjoy the material fee, special service fee and so on. In this event, Oaks not only launched a large-scale profit-sharing activity that “can be up to 1,000 yuan in some areas of the old-for-new voucher purchase machineâ€, which set a benchmark in the industry.
Over the years, Oaks Air Conditioning has grown into a “quality spokesperson†for the air conditioning industry due to its quality accumulation and technology precipitation. In response to consumer pain points, improved product structure and after-sales service and other industrial chain upgrades, its superior production technology and ultra-high product quality have effectively met consumer demand for air conditioning. In this "5-June peak red sea" battle, Aux Air Conditioning will surely seize the opportunity to lay a solid foundation for the dual effects of volume and sales in the market.
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