OFweek Smart Home Network We all know that at the 28th WWDC Global Developer Conference held on June 5th, 2017, Apple released their smart speakers, marking that they are no longer satisfied with mobile phones and other products. To begin to lay out their new situation in smart modules.
However, do you think that he has made a big step in entering the smart home industry? As such a global top company, its ambition can be such a little pediatric.
Apple enters the automotive industry and lays out its own smart technology
On the evening of the 13th, Apple CEO Tim Cook said: "Apple is developing automatic driving technology." It has caused speculation outside the world that its ambitious goal is to start to enter the smart car industry.
In fact, a long time ago, everyone rumors that Apple has a mysterious car project called "Project Titan", but Apple has been tight-lipped about the project, the slightest wind did not leak. The outside world never knew what medicine Apple's gourd was selling. It is always a mystery whether to develop a self-driving car or an automated driving software system.
And now, Apple CEO Cook has given us a clear answer, of course, for confidentiality so tight Apple, this is the first time it made public statements on the project. CEO Cooke said in an interview with Bloomberg TV: “We are focusing on developing automated driving systems. We believe that this is a very important core technology. We think of it as the birth of all artificial intelligence AI projects. The cradle is one of the most difficult AI projects we are working on.â€
In this way, it seems that Apple wants to use its strength in hardware to enter the smart car industry through the current trend of AI, and to use technology as a guiding force to strongly promote Apple's influence in the field of intelligence.
Nowadays, the competition in the global auto-driving automobile field is extremely fierce. Traditional auto manufacturers, parts suppliers and technology companies have formed strategic alliances to expand their own camps. Prior to this, LeTV and Aston Martin set up an electric vehicle cooperation joint venture in Frankfurt, Germany, and announced that they will cooperate in the R&D and production of a series of Internet smart electric vehicles. There are numerous examples of this kind. The smart car industry has now developed into a large-scale, mixed-race era. It is promoting its own brand of smart cars and has formed a trend of flourishing.
Although there have been reports before, Apple's "Project Titan" project initially hopes to build its own vehicle system and fully enter the automotive industry. However, when a novice suddenly enters the automotive industry, which has been forming for a long time, it will inevitably face various challenges. So last year Apple decided to shift its focus to developing an autonomous driving system. Cooke also expressed confidence in the prospects of the electric vehicle market. He said: "It will provide us with a wonderful experience. We no longer need to queue up at the gas station, and it is not limited to this."
Although Apple first stepped into the development of the autopilot system, whether Apple will consider producing its own vehicle system in the future, Apple did not give a clear answer. However, its ambition has gradually been revealed. It seems that entering the smart car industry is also a matter of time and time. It is only a matter of time and technology.
Whether it is the smart home industry or the smart car industry, the entry of Apple Inc. is undoubtedly accelerating the layout of various manufacturers in the smart, especially the introduction of VR technology, which has enhanced the playability of smart products. Of course, this is also for users. With a better experience, there is a renewed awareness of life.
In the future, our daily life, smart services will make our life easier.
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