Whether it is music, storm, watch, small whale, popular, or millet, cool open, love mango, for the upcoming 2018 market competition curtain, destined to continue in the winter, difficult to spring. The root cause is that a large number of Internet companies only frequently brush their presence in the market, but they have not found the ability to continue to "self-blood".
Recently, there are Internet TV brand micro whale's offline dealers, contributing to the background circle of home appliance industry rebuked that the brand's "previous promises" are not fulfilled, and "market management" is completely barbarous growth, "facing businesses and customers" is Antic. Prior to this, Internet TV viewing was still exposed to the problem of layoffs, salary cuts, and arrears of suppliers' purchases caused by poor management, which once again accelerated the concerns of the market and merchants on Internet TV brands.
In fact, the offline distributors of a large number of Internet TV brands have encountered similar difficulties since this year. When the market was opened up, the Internet TV brand promised a good move, a lot of action, and a fierce momentum. However, in just 6 months and 9 months, there was a “flash in the pan†on the market. In the end, the injured were offline dealers: a series of sequelae such as non-payment of rebates, non-reporting of advertising fees, and lack of management of product services.
Obviously, when he wakes up, he only knows that he was young and frivolous. This is the true portrayal of the Internet TV brand in the Chinese market over the past few years. It is also the biggest confusion for a large number of distributors who want to “speculatively spend a fortune†on Internet TV brands. Although this year, although the Internet TV brand camp did not have what some media have described as “a large area of ​​deathâ€, more than 80% of the Internet TV brands have not had a good day. The sharp drop in investment, the sharp increase in costs, and the continuous loss are facts.
At present, there are three major problems in the Internet TV brand camp: First, the fact that the camp lacks a leading brother and Le Vision's folding wings allow Xiaomi to find a space for rapid sales growth, but Xiaomi is in the status quo and what money he must earn. The business model, destined to not lead the Internet TV camp colleagues, to find a new way out, only to explore a road to Xiaomi. In fact, the biggest success of Xiaomi TV over the years is that it does not advance. The biggest mistake is the small scale and less discourse power.
Second, the Internet TV camp has not been able to find a second new path beyond the expansion of money. Because the development time is too short and the growth rate is too fast, a large number of Internet TV companies can be said to be barbaric growth, and there is absolutely no ability and system of intensive cultivation in the market. Even the business model of "hardware loss and content charging" cannot be used as the main current color TV industry. It must also have a second way to backfeed and nurture. Internet TV companies that do not want to make money and do not have a relatively mature business model will definitely not have tomorrow.
Third, the minds of Internet TV brands are not correct. They are not trying to be good TV products, they just want to snatch users and traffic. A large number of Internet TV companies have entered the TV industry mainly because of their status in the living room, as well as the huge cash flow brought about by the product's diligent sales, as well as interactions with different screens such as mobile phones and computers. It ignores the family attributes of television sets and the characteristics of durable consumer goods. Therefore, it is destined that it will not win the initiative in the television industry.
In the entire Internet TV brand camp, no company has found a new way out. And Xiaomi and other companies are in the status quo and slowly dry up the status quo. Although LeTV has recently released a number of new products to try to make a comeback, Storm said that in 2018, the entire group will be invested in the Internet TV business. However, these still do not alleviate the current "dangerous signals" of the Internet TV camp.
As a result, for all Internet TV brands, it is imperative to “return to the origin and return to the right pathâ€. Really identify yourself as a TV company, take root in the industry and market to define and coordinate products, channels, users, prices and other factors, rely on good products, good content, and good services to win users; second must be abandoned In the past, the strategy of burning money was to find a balance between hardware profitability and content profitability, and even to get the hardware to feed the content instead of the content driving hardware loss sales.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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