Recalling the domestic TV market in 2015, the war of words on the future status of laser television and OLED TV has become the main tone. As we all know, as a new generation of display technology, laser televisions and OLED TVs are distinctive. But who will become the market's protagonist in the future has been arguing endlessly.
What is the future shape of television? "Father of OLED," Professor Deng Qingyun of Hong Kong University of Science and Technology and Rochester University, USA, said in a public speech that the current OLED technology, especially WRGB's OLED technology, is already very mature. In various application fields, OLEDs have the advantage that LCDs cannot compete with each other. In the next two to three years, OLEDs will become the core of display technology and gradually replace the existing liquid crystal display technology.
Obviously, the "Father of OLED" is more optimistic about the future of OLED. At the same time, Skyworth executives pointed out at the OLED industry summit forum: “What Skyworth has to do is to have infinite possibilities for OLED products in the future, not laser TVs. Now laser TVs and rear projection TVs more than a decade ago, and now The projector is essentially a product, its performance is limited, it is difficult to become the future of the television industry, so Skyworth will not be tainted with laser television.†He even dismissed the laser television, belittled it as “Xiangâ€.
At the same time, Liu Buchen, a senior observer of the household appliances industry, is even more blunt. Hisense is clinging to laser television and may become the "second Panasonic." Ten years ago, Panasonic, the global color TV leader, was also a desperate promotion of plasma. What was the final result of plasma? Everyone saw it. Unfortunately, along with plasma's death, Panasonic is falling from the position of the global TV leader. To this day, Panasonic has been squeezed out of the top six color TVs in the world. Liu Buchen also pointed out that when the mainstream color TV companies in the world almost did not force OLED TVs without exception, Hisense Sword pushed forward with laser television, which made the outside world surprised. If the choice of Hisense is correct, then the mainstream TV companies in the world are all wrong. A colleague of the same company pointedly pointed out that Hisense had entered the field of laser television in 2007 and had invested heavily in laser television for eight years. Now he can only go forward. This also makes the leader of laser television, adding the color of tragic heroes.
In the face of numerous doubts, Hisense seems to have begun to change. To this end, Hisense Zhou also said: "Hisense chooses laser television, but it will not refuse OLED. OLED TV will not become mainstream in the next five years, but if it becomes mainstream after 10 or 20 years, Hisense will not refuse. Consumers think we will do."
Having said that, Hisense has never slowed down in laser television. In December last year, Hisense formally released a new generation of laser cinema TVs independently developed by the company. There are three specifications for 85-inch, 100-inch, and 120-inch models. The 100-inch model is available now, starting at 59,999 yuan (classic version), and the flagship version is 69999. yuan. Subsequently, on July 7 this year, Hisense officially announced the world's first DLP ultra-short focus 4K laser cinema TV in Qingdao, marking the official launch of laser display technology into a new era of 4K display. At the same time, Hisense also released the industry's first 88-inch laser cinema TV.
Liu Hongxin, president of Hisense Group, introduced the history of Hisense laser theater product development at the conference. After ten years of improvement, Hisense has achieved complete independent operations from laser television R&D, design, and production to complete machine manufacturing, and obtained 217 patented technologies. In less than three years, the market for inch-based laser cinema TVs has already accounted for nearly 30% of the market for over 85-inch super-screen TVs.
Hisense continues to innovate in the field of laser television. At the same time, Changhong, Tektronix, Nuts, Optoma, Vermeile, ViewSonic, Guangfeng have also launched new laser television products. Even Sony recently expressed its intention to promote laser television. Obviously, the camp of laser television is expanding step by step, and more and more companies have entered. However, most of these companies are transformed from traditional projection companies. The real TV makers still remain cautious about laser television.
In 2016, the domestic laser TV industry was extremely active and new products were emerging. As for the laser and OLED who will eventually win, it is still too early, after all, is still the world of LCD. Based on market share and traditional channels, laser TVs have to rely on traditional TV makers to get into families. And now, Hisense seems to feel a little bit "lonely"!
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
What is the future shape of television? "Father of OLED," Professor Deng Qingyun of Hong Kong University of Science and Technology and Rochester University, USA, said in a public speech that the current OLED technology, especially WRGB's OLED technology, is already very mature. In various application fields, OLEDs have the advantage that LCDs cannot compete with each other. In the next two to three years, OLEDs will become the core of display technology and gradually replace the existing liquid crystal display technology.
Obviously, the "Father of OLED" is more optimistic about the future of OLED. At the same time, Skyworth executives pointed out at the OLED industry summit forum: “What Skyworth has to do is to have infinite possibilities for OLED products in the future, not laser TVs. Now laser TVs and rear projection TVs more than a decade ago, and now The projector is essentially a product, its performance is limited, it is difficult to become the future of the television industry, so Skyworth will not be tainted with laser television.†He even dismissed the laser television, belittled it as “Xiangâ€.
In the face of numerous doubts, Hisense seems to have begun to change. To this end, Hisense Zhou also said: "Hisense chooses laser television, but it will not refuse OLED. OLED TV will not become mainstream in the next five years, but if it becomes mainstream after 10 or 20 years, Hisense will not refuse. Consumers think we will do."
Having said that, Hisense has never slowed down in laser television. In December last year, Hisense formally released a new generation of laser cinema TVs independently developed by the company. There are three specifications for 85-inch, 100-inch, and 120-inch models. The 100-inch model is available now, starting at 59,999 yuan (classic version), and the flagship version is 69999. yuan. Subsequently, on July 7 this year, Hisense officially announced the world's first DLP ultra-short focus 4K laser cinema TV in Qingdao, marking the official launch of laser display technology into a new era of 4K display. At the same time, Hisense also released the industry's first 88-inch laser cinema TV.
Hisense continues to innovate in the field of laser television. At the same time, Changhong, Tektronix, Nuts, Optoma, Vermeile, ViewSonic, Guangfeng have also launched new laser television products. Even Sony recently expressed its intention to promote laser television. Obviously, the camp of laser television is expanding step by step, and more and more companies have entered. However, most of these companies are transformed from traditional projection companies. The real TV makers still remain cautious about laser television.
In 2016, the domestic laser TV industry was extremely active and new products were emerging. As for the laser and OLED who will eventually win, it is still too early, after all, is still the world of LCD. Based on market share and traditional channels, laser TVs have to rely on traditional TV makers to get into families. And now, Hisense seems to feel a little bit "lonely"!
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.