The overall development of the projection industry continues to slow down, the market tends to be rational, and the industry has entered a development bottleneck. In this market situation, the industry's most anticipated point of view is the laser projection and smart micro projector. How these two major projection product categories evolve will greatly influence the future of the projection market. Therefore, this year, regardless of the traditional projection manufacturers, or cross-border other areas of the enterprise have been "silenced" in the field of laser television and intelligent micro-investment, in order to advance the card to seize the occupied territory. 
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According to ***, this year, there are currently more than 80 brands participating in the smart micro investment product market strangling. In addition to the old traditional projection force continue to force micro-investment, it also attracted a large number of Internet, mobile phone, IT electronics manufacturers Have poured into the smart projection field. According to incomplete statistics, a number of brands such as Tmall, Meizu, Legend, LG, Xiaomi, Storm, PPTV, Skyworth, and Konka have all launched smart mini projectors after the micro-whale, polar rice, and nuts. I hope to have a share in smart projection, a new smart display product.
The strength behind these players is quite strong. The infiltration of these brands has injected new elements into the projection industry and brought more “topics†to bring better attention to the entire intelligent micro investment industry.
This year's smart micro-cast is so lively, then in the end the market as a whole performance? Whether it has exceeded the one million unit sales volume as previously expected by the industry, Orvi Cloud has recently given its answer. In 2017, China's smart miniature projection market ushered in rapid development. The sales volume reached 1.02 million units, and the sales volume was 2.08 billion yuan, which was a year-on-year increase of 33% and 27% respectively. Sales volume and sales both showed a rapid growth trend, and smart micro-investment was gradually following the general trend of intelligence and was gradually pushed into the popular market.
Industry analysts told the audio-visual circle analysis that 2017 smart micro-investment products can break millions of units, the most important reason is that smart micro-investment products are better and prices are lower, these two factors have prompted micro-projection big screen in the home market continues to become popular fundamental. Micro-projection products, especially those with brightness of over 700+, have already been supplied on a large scale, and the advantages of scale manufacturing have led to a drop in costs; in addition, the number of participating brands and the supply of products in the micro-investment market have also increased, which has exacerbated market competition and prompted products. Prices fell further.
According to statistics, last year's main selling model 1080p micro-projection this product section, the main sales concentrated in the price level of 2900-3400 yuan, this price compared to 2016 when the products were first listed, the discount has been more than 3%. At the same time, another relatively large number of products with 700 lumens and 1000 lumens of 720p micro investment products, the price concentrated in the 2200-2600 yuan, the market average price of this kind of products than when the large number of end of 2016, also nearly 20% decline.
Better product quality and more affordable prices are the fundamental reason for inciting the market. Take the double 11 in 2017 as an example. In 2017, the sales volume of smart projection products peaked during the double-nine-year period. The overall sales volume of the entire network was around 100,000 units. According to data from Ove Cloud Network, during the Double 11 period alone, sales of ultra-high H1S single product exceeded 30,000 units, sales of nut J6S single product exceeded 20,000, and sales of A6 exceeded 10,000 units. These three single products will break 60,000 units in the double eleven, plus the accumulated sales volume of other brands, the sales volume of the double eleven intelligent micro investment products can completely break through more than 100,000 units.
It is reported that during the double 11 and double 12 promotion period last year, two types of resolution (720p and 1080p) and three types of brightness (500 lumens, 700+ lumens, and 1000+ lumens) as the performance parameters of the smart micro-projection products were established. The main products of consumption, and the price range of these products are between 1349~6699, most of which are priced at 3,000 yuan, according to statistics, this type of smart products is the most popular market.
A source believes that smart micro investment products are currently in the best stage of introduction. Each terminal manufacturer pays special attention to the development and improvement of product quality details, such as glass lenses, auto focus, intelligent hardware, ecological software, and content. Upgrading has become the focus of some key and focus star manufacturers. Even the latest products of Storm and Micro Whale have played the concept of voice intelligence and AI, enabling smart micro investment products to quickly follow the “hot spot†rhythm of the entire technology consumption field.
To this end, Ove Cloud Network is very optimistic about the 2018 smart micro-projection is expected this year sales are expected to increase by 65%, is expected to sell about 1.6 million units. Therefore, this year's smart micro investment in this display field "new product category" will make the industry look forward to. This year it is also possible to attract more capital and technology companies to enter the board and further expand this "disk."
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