The Sea Securities Exchange and China Securities Index Co., Ltd. officially released the days of the Shanghai Stock Exchange and the CSI Smart Home Index. The data shows that the total market value of the SSE and CSI Smart Home Index is 440.8 billion yuan and 1271.3 billion yuan respectively, and the free market capitalization is 242.9 billion yuan and 666.6 billion yuan respectively.
Since Monday, the smart home sector began to break out in the afternoon. Hanwei Electronics has a daily limit, and Founder Motor, Neusoft Carrier and Starnet Ruijie have increased by more than 5%. On September 15th, the average price of individual stocks was 15.15 yuan, an increase of 2.32%, a total of 946 million inflows, 882 million outflows, a net inflow of 64 million yuan, and a net inflow rate of 3.37%.
Tianxin Investment Chen Wenjie believes that with the continuous fermentation of big data on the Internet, smart homes are getting more and more attention from ordinary people, especially in the home appliance industry, and they are slowly deploying smart home parts in their products. Upon completion, the smart home industry is expected to usher in an outbreak.
Home intelligent products have broad application prospects
Recently, Wang Ning, executive vice president of China Electronics Chamber of Commerce, pointed out at the "Home Intelligent Product Application Seminar and Walnut Wisdom Lock New Product Launch Conference" that although smart home development has been in existence for 30 years, no breakthrough has been made before. With the popularity of the Internet of Things, big data, and mobile devices, new interactive technologies have brought about a burst of home intelligence. With a leap-forward change, the global smart home market will reach $71 billion in 2018. In the domestic market, the size of China's smart home market will reach 28.61 billion yuan in 2014.
In which areas will the home smart product application be optimistic?
From the perspective of the ecological development trend of the industrial chain, combined with software development, electronic hardware applications, big data precipitation, use thresholds and other key factors, home security, smart door locks, home entertainment environment, elderly guardianship, smart small appliances and other fields will usher in Great changes, these small and micro-home products design, with the Internet development thinking model, will create nearly 30 billion yuan of business opportunities to promote the transformation of China's real estate industry.
Smart home status, serious homogenization
The current status of smart home development, the first-hand information obtained from professional exhibitions will be more intuitive and authoritative. From September 3 to September 5, 2014, the 8th Shanghai International Intelligent Building Exhibition was held as scheduled at the Shanghai New International Expo Center. In addition to smart homes, the exhibition also set up "Building Energy Conservation, Energy Management and Building Automation Control Zone", "Data Center and Integrated Wiring Zone" and "Video and Audio Integration and Home Entertainment Zone". At the same time, the venue also set up a special intelligent hardware zone, which hopes to see different smart hardware products.
However, the entire exhibition looked down, and it was a bit disappointing. Although there were many types of products on the market, such as "smart switches, smart sockets, smart light bulbs, air quality detectors, smoke detectors, smart door locks, etc.", it is not difficult to find out carefully. Smart home products seem to be many, but the problem of homogenization and cottage is very serious, and there are very few smart products that can really make people shine.
Some start-up small enterprises do not have enough functional innovation ability. Without systematic research and development, they have to work hard on the appearance; however, they do not change the medicine, and they seem to be a variety of smart home products. The actual functions are mostly limited to the above. The product range is all kinds of switches, sockets, light bulbs, detectors and other products, which can not really meet the user's various choices.
Many small enterprises directly pursue the "bringing" and carry out the "copying and pasting" operation. The research and development products are completely copied by other company products to strengthen their own momentum. Some even directly take other people's products and paste themselves. The company's label has no innovation at all.
It can be foreseen that with the development of technologies such as the Internet of Things and wireless communication, smart homes that are closely related to life will gradually enter the public eye; but the problem of product homogenization lacking innovative spirit will gradually become a stumbling block on the road of smart home development. .
How to seize the smart home market, patents become competitive points
Despite this, the smart home market has set a higher threshold for intruders, and the door is full of talents. IT giants such as Google, Qualcomm and Intel, as well as electronics companies such as Apple and General Electric, have seized patents and vowed to compete for the right to speak and dominate the industry. Who can finally get the industry's right to speak is still inconclusive, but companies that rely on patents to gain a foothold in the smart home market have to pay attention.
According to research data from the world-renowned institution Thomson Reuters Intellectual Property Research Center, the US Patent and Trademark Office and the National Patent Office of China have received statistics on patent applications for home automation since 2000 and found that Samsung has been in the past 14 years. Nearly 150 related patents were submitted, and Sony had about 60 items, less than half of Samsung's. Google and Apple ranked 16th and 30th respectively. This shows that these technology giants have far-reaching ideas and techniques. As far as patents are concerned, the role of the Big Three in the global smart home field has become clearer.
Conclusion: China's family security field has now matured and formed a huge market. There are about 200 million urban households in China. In the next five years, at least 5 families are expected to consider installing security products at home, on average every year. At least there will be about 2 billion yuan in market demand. As a powerful promoter in the field of home security, smart home will become the biggest winner in this market transformation.
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