According to the State Council's executive meeting on January 13, 2010, which decided to expedite the implementation of the three-phase convergence plan for the integration of the telecommunications network, radio and television networks, and the Internet, 2015 was the last year of the second phase of the triple play.
On December 26, 2015, the Department of Radio, Film and Television and the Electronic Information Department of the Ministry of Industry and Information Technology officially released a new generation of smart TV operating system TVOS 2.0. This can be said to be a new and important layout of the SARFT in the context of triple play in the coming 2015. Does this mean that the Broadcasting and Television Department has added an important weight to the competition around home living room terminals?
I. Basic situation of TVOS2.0 for radio and television smart TV operating system
On December 26, 2015, the Department of Science and Technology of the State Administration of Press, Publication, Radio, Film and Television, and the Electronic Information Department of the Ministry of Industry and Information Technology held the "TVOS2.0 Launch of the Smart TV Operating System and Launching of TVOS2.0 Industrialization Application Launching Ceremony" in Changsha. A generation of smart TV operating system TVOS2.0.
TVOS2.0 was jointly developed by Radio and TV Administration of Broadcasting, Huawei Technologies Co., Ltd., Alibaba Group, ZTE Corporation, Shenzhen Skyworth-RGB Electronics, and more than 60 research, production and research institutes and companies from home and abroad. TVOS1.0 is a new generation of smart TV operating system based on the integration of Huawei MediaOS and Alibaba YunOS. The system also has built-in software function modules such as smart home services, media gateways, intelligent human-computer interaction, and big data collection, and it is equipped with a variety of value-added services such as video communications and video games, which can effectively support set-top boxes, all-in-ones, and media gateways. Various smart TV terminal forms.
At the same time, at the press conference, the Science and Technology Division of the State Administration of Press, Publication, Radio, Film and Television also announced the establishment of the “Broadband Smart Terminal Industry Alliance†to further accelerate the innovative application and popularization of China’s smart TV operating system TVOS2.0.
Second, the launch of radio and television smart operating system and the goal of triple play is near or far?
According to the basic requirements for the second phase of triple play integration from 2013 to 2015, that is, summarizing the experience of pilot promotion, fully implementing the development of triple play, popularizing the application of converged services, and basically forming a moderately competitive network industry structure, basically establishing a triple play. Institutional mechanisms and responsibilities are clear, smooth coordination, scientific decision-making, and efficient management of new regulatory systems.
Judging from the press conference, both the Broadcasting and TV Industry and the Ministry of Industry and Information Technology have participated in the research and development of the TVOS2.0 system, including the upstream and downstream companies, and Ali as the representative of the Internet company. This is a step forward in popularizing the application of converged services. However, in the moderately competitive network industry, it seems that there is still a certain distance between the combination of radio and television on the Internet and the suspension of the Yueme box launched by China Telecom.
For a period of time, in terms of business capabilities, in addition to mastering the control of content, in terms of network capabilities, product experience, and innovation, broadcast and television are relatively inferior to other networks. Therefore, protection measures taken in an unfavorable state can provide a certain amount of time for the radio and television industry to integrate in the triple play process. The release of a new generation of smart TV operating systems seems to mean that Radio and Television has a stronger confidence in its business capabilities. It can adopt less measures taken by industry insiders to promote the development of triple play, which is more beneficial to the three. The development of web convergence.
Of course, if the power of broadcasting and TV itself cannot be upgraded quickly, it will rely more on unconventional means in the future. Too much reliance on unconventional means will hinder the pace of innovation in broadcasting. Therefore, the triple play goal is a very big test for broadcast and television. This is the key point. Therefore, the TVOS2.0 and subsequent upgrade versions of the smart TV operating system are relatively heavy.
Third, whether Radio and TV has enough appeal to build a domestic operating system beyond the three major operating systems?
The key to intelligent television is the intelligentization of the operating system. Under the premise that the integration of the three networks is increasingly being promoted, the smart TV operating system is the core of wide-electricity power to obtain a competitive position. Otherwise, it is not always possible to rely on administrative intervention to hinder the penetration of the other two networks, especially the inherent flexibility and tension of the Internet. Therefore, the operating system has always been a key basic project for big companies, including major TV hardware manufacturers, to invest large resources in R&D.
Currently, the smart TV operating systems used in the market are mainly the traditional three people, ie, Android, Windows, and iOS. There is also a so-called domestic self-built system including YunOs, which can be collectively called the fourth category.
To the home appliance shopping mall to see it can be felt, the market for smart TV operating system to Android operating system, including TCL, Konka, Skyworth, Sony and other TV manufacturers have launched Android smart TV. Since the Android operating system is a fully open platform, software developers can easily develop various program applications, and on this basis do a relatively closed home theater mode. Data shows that the Android system's smart TV operating system share is about 90%.
There are also a small number of smart TVs that have windows operating systems installed. Because the windows operating system has accumulated a large number of applications on computers for a few years, and the operation has a large user base, so if these applications can be transformed The application of TV will further expand the computer screen into an effective way for TV screens.
In addition, as early as a few years ago, Apple will be involved in the smart TV market and launch a smart TV based on the iOS system. However, due to the closed nature of the Apple system, the iOS system is only used on its own products. The possibility of other brand TV selection is very small unless there is long-term and deep cooperation with Apple.
Before the Android operating system entered the television field, some domestic TV manufacturers had made attempts to build their own operating systems, such as Konka's OMI operating system based on the Linux system and HITV-0S operating system independently developed by Hisense. From the actual effect, the application of these systems is relatively small, and the standards among enterprises are not uniform, which makes the self-built operating system easily confusing on the user's side. The platform is difficult to be effectively promoted, and virtually no users are installed in smart TVs. .
Therefore, the smart TV operating system based on the integration of Huawei MediaOS and Ali YunOS introduced by Radio, Television and Television takes the fourth road of independent research and development of domestic smart TV operating systems and carries the mission of opening the fourth road on smart TV operating systems.
There are three key issues: First, the use of research, production, research, and company cooperation means that there are many organizations involved. Can it effectively promote the continuous optimization of the system? Second, although broadcasting and TV stations should vigorously promote the promotion and popularization of this system, will the upper and lower reaches accept this system and become a unified standard? Thirdly, what is even more crucial is whether users who have already become habitual will buy the account of this system?
This can only be said: cautiously optimistic!
4. Is it possible for Ali YunOS to become the fourth largest operating system?
Ali YunOS is a smart device operating system product under the Alibaba Group. It integrates Alibaba's technological achievements in various fields such as cloud data storage, cloud computing services, and smart device operating systems. It can also be used in smart phones and smart set-top boxes ( DVB/IPTV/OTT), Internet TV, and other intelligent terminal devices.
Therefore, from the perspective of feelings, Ali YunOS has the special meaning of creating a domestic operating system. Ali’s determination in this regard is firm, investment is fully guaranteed, the strength of the technical R&D team is strong, and the resources for operation promotion are also abundant. However, in the eyes of many technology men, although Ali YunOS has done a very delicate packaging, but it is still inextricably linked with the android system, so at least at this stage can be said is more fully domestic Self-built system, in doubt.
This also means that Ali YunOS needs to have a completely new evolution on the technical level, and then has a certain market share in the operating system field. In this way, it can give strong support to radio and television smart TV terminals.
In the same way, Ali YunOS can win the radio and television system, which means that there is a sufficient basis for operating system share. This meaning, compared to TVOS2.0 now on the rush to get some TV Taobao, Tmall to fill in much more significant.
At this point, we are happy to see that Ali can persist in it. The difficulty is to coordinate the relationship between many participants.
5. In 2016, did Radio and TV dare to give the Internet a relatively more relaxed competitive environment?
Beginning in 2014, SARFT has issued a document to rectify TV boxes, banned Internet set-top boxes from being pre-installed with unapproved video applications, required overseas introduction of film and television dramas, microfilms must be offline within a short period of time, and stop some Internet TV integrated broadcast and control platforms to cancel integration. The TV stations provide direct time-shift and look-back functions on the platform.
Regardless of any regulatory considerations, these measures objectively provide a buffer for the accelerated penetration of radio and television services. Furthermore, in order to promote the Smart TV operating system of Radio and TV, it is also possible to further adopt measures such as the suspension of licenses and the compulsory installation of the TVOS operating system, thereby further creating convenience conditions for the acquisition of Internet TV.
At the same time, it has brought uncertainty to the development of video sites. Under such circumstances, if we follow the requirement of further advancing three networks, will Radio and TV dare to make proper deregulation in 2016?
Obviously not optimistic, because the promotion and development of TVOS is just beginning. On the contrary, individuals think that in order to quickly promote the popularity of TVOS in 2016, the measures taken may be even more intense. Therefore, for major video sites, the plan to occupy the home living room terminal in 2016 will continue to be suppressed.
However, individuals think that the competitors of smart TVs are not just TVs (so-called large-screen living room terminals), but more time is how to divide users with mobile terminals such as mobile phones and iPads. Moreover, with the technological innovation, the box is only an intermediate transitional product form of the TV access network. Therefore, the problems faced by the three networks are common, and it is futile for radio and television to even use the power of comparative administrative colors to stop Internet TV boxes. It is not to leave the original inertial thinking to look at the future prospects of TV sets. It only affects a small part of the living room strategy.
Sixth, where is the direction of the development of broadcasting and TV?
In light of the foregoing several points of analysis, individuals believe that even if the radio and television continue to adopt relatively closed protective measures to develop smart TV operating systems, the overall situation is not so optimistic. This is not only the complex relationship between the broadcast and television system itself, but also the development of the industry itself. It is doubtful whether or not the operating system survived by the market competition can gain the user's approval. The user can use the foot to vote for a variety of alternative products. .
The various interests of many participants also bring greater uncertainty to the development of the operating system. Alibaba YunOS adopts this way to get the operating system market's wishful thinking. Actually, how Ali's expectation is also a variable.
Therefore, for broadcasters, instead of continuing to promote the development of smart TV operating systems in a more conservative direction, it is better to combine the direction of the development of triple play and the guidance of deepening the reform of state-owned enterprises, through more in-depth capital integration. Leading companies such as the telecommunications network and the Internet will join in, and the use of capital as a link will promote more practicality. After all, it is now an era of more openness and more choices. Can't continue to be a "person in a jacket."