[IT168 News] With the continuous rise of domestic brands, MediaTek is gradually moving from behind the scenes to the front desk. Actually, apart from the core product line of mobile phone chips, it has already started a diversified layout, including the Internet of Things and smart homes. There have been no small movements. Today, MediaTek is announcing its official entry into the automotive chip market. It hopes to enter the car networking market in four major areas and provide a solution that is as complete and highly integrated as a mobile phone chip. It is expected that the first batch of vehicles will be available in the first quarter of 2017. Chip solutions and mass production in the second half of the year.
When getting off the train, auto-driving car market, and unmanned vehicles continue to be the industry's hottest words, but in order to support this new market, naturally, the technical support of wireless semiconductor chips will be indispensable. In the past, MediaTek, which had a lot of experience in smart phones, multimedia entertainment, and wireless connectivity, was determined to enter the market. In addition to hundreds of engineers switching to automotive applications, the company has also started to invest a lot of money internally to support it. It has grown into a hot area in addition to mobile phone chips and the Internet of Things.
At present, the market for car networking has already reached the semiconductor industry. For example, in October this year, Qualcomm took down the global automotive chip maker NXP. In November, Samsung Electronics acquired US auto component supplier Harman for $8 billion, and Intel It was Altera that acquired FPGA technology during the past year. Currently, the assisted driving system including the well-known car dealer Audi comes from Aletra's technical support. And is MediaTek currently having a competitive advantage in this market?
â–² Deputy General Manager of MediaTek and General Manager of New Business Development Division Xu Jingquan
According to Xu Jingquan, deputy general manager of MediaTek and general manager of the New Business Development Division, although MediaTek has not done much in this area, it has already accumulated a lot of experience in mobile phones, TVs and smart homes. Highly integrated and low-power SoC and 3G/4G communication technologies are also its advantages. Of course, the core point is that MediaTek products often have obvious price advantages. If we re-engrave the experience in the mobile phone chip market, MediaTek is likely to be the biggest promoter and winner of the popularity of the Internet of Vehicles market.
With regard to specific details, MediaTek will target Telematics, Infotainment and Safety ADAS, and will launch four major application products in the above-mentioned areas. These are image-based advanced driver assistance systems (Vision-based ADAS) and high-precision millimeters. The Millimeter Wave, In-Vehicle Infotainment and Telematics solutions hope to carry these complete and highly integrated system solutions when the car leaves the factory.
â–² MediaTek Locks Three Areas of Telematics, Infotainment, and Safety ADAS
However, due to the long life cycle of automotive products, coupled with the higher regulatory requirements of the automotive industry for safety, MediaTek also indicated that it takes approximately one and a half years to complete all the adaptations and optimizations. It is expected that the formal mass production needs to In the second half of 2017. However, with the upcoming launch of the Wi-Fi chip solution, MediaTek is still positive about this emerging market. In addition to the projected profitability in 2018, it also hopes to achieve 20%-30 of the automotive market from 2020 to 2025. % of the market share, and to achieve 10% of the group's revenue, of course, with the increase in gross margin.
In addition to the Internet of Vehicles, Vice Chairman Xie Qingjiang of MediaTek also revealed that MediaTek's internal assessment of AI will usher in major developments in the coming years. In addition to AI technology, it will be loaded into mobile phones, TVs, and other products, as well as various types of life. Facilities, and MediaTek currently has a full-time team to conduct research on this and continue to increase capital investment.
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