LeTV’s insiders also said in an interview with the media that at the moment, the batch of LeTV is modeled by Yichang, and LeTV will place orders with the foundry. LeTV’s foundry will place the product in the warehouse after the production. LeTV will distribute all models of TVs around the world. After some models have been eliminated to a safe range, they will reopen new production lines for the corresponding models. This is a cycle, and it is not an outsider's rumor that it will stop production.
"LeTV has never stopped cooperation with foundries. After the withdrawal of Foxconn, there are currently four foundries, including TPV, Yichang, TCL, and Zhongqiang. At the end of this round of negotiations, LeTV will either re-introduce or 2 to 3 TV foundries, and Music TV foundry or eventually increased to 7."
Analysis of the industry, LeTV should be stocking for the upcoming 919 Music Festival, in view of LeTV has been a good reputation, is expected to hit another wave of sales in 919 this year. It is reported that last year LeTV sold 802,000 TV sets a day for 919 fans, creating a one-day sales miracle.
In fact, after Sun Hongbin enters LeTV's listed company system, New LeTV is speeding up the formulation of a new plan to achieve profitability, and ensuring the stable development of the new main business, TV big screen, is the top priority. It is reported that after the integration of new music as the main TV screen business, the current new music is the next goal is to achieve LeTV and LeTV to the new LeTV system companies such as the profitability.
Judging from the current market environment, the new music as the ushered in a few good.
The industry predicts that in the second half of this year, the prices of the upstream TV panels will continue to be lowered. Coupled with the stimulation of the sales season, this will allow the TV industry to usher in an inflection point, while the smart TV will continue to develop strongly, and the platform value will be further released, which will benefit the new LeTV. This type of "service profitability and high-end line" of Internet TV companies.
In fact, although LeTV.com’s revenue was negative in the first half of the year, LeTV’s large screen operation business maintained a strong momentum of development.
According to the "Lokse Big Screen July Operational Data Briefing", in the first half of this year, LeTV's large-screen advertising revenue increased by 63% year-on-year, of which 81 new customers were added. In July, the size of the synchronous theater box office increased by 36%. Pingxin Shopping’s total revenue in July was up 16% month-on-month and 15.71 times year-on-year.
LeTV's new CEO Liang Jun also said publicly that LeTV has a stable user base of tens of millions of users on the TV. Every day, millions of users are turned on. Even if they no longer sell new TVs, the company can recover hundreds of millions of dollars every year.
The industry believes that the new LeTV has bottomed out, if it can solve the problem of funding constraints, coupled with the added value of the brand, the size of the user, the market environment for good development, etc., in particular taking into account the music television as much praise With the operation capacity and the dividend period approaching, the probability of bottoming out will rebound.
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