iSuppli Reveals iPad Shipment by 9% to 39.7 Million Units This Year

Beijing April 22 news, according to foreign media reports, market research firm iSuppli said on Friday, taking into account that Apple failed to meet the strong market demand in the first quarter, so this year iPad tablet shipments down to 39.7 million, The rate of reduction was 9%.

iSuppli expects this year's iPad shipments to 39.7 million, and in February this year iSuppli had expected this year's iPad shipments can reach 43.7 million. iSuppli said that the lag in iPad 2 production in the first quarter of 2011 was the main reason for the lowering of shipment expectations.

Apple is the highest technology company in the world. iSuppli said that Apple has encountered problems with the quality of LCD screens and out-of-stock speakers in the supply of iPad tablet computers, which has adversely affected the iPad's supply.

iSuppli stated that the production problems encountered by Apple iPad in the first quarter were not related to the Great Japan Earthquake that occurred on March 11. The impact of the Japan earthquake on component supply will limit Apple's production business in the second quarter.

iSuppli said that after the earthquake in Japan, Apple took a more proactive approach than its peers to respond to parts supply, causing many competitors to face supply problems in touch screens and other necessary parts.

According to a report released by iSuppli, due to marketing, market and price advantages, Apple’s dominance in the tablet PC market is likely to continue until 2012. By 2013, shipments of other media tablet PCs will reach 111 million units, which exceeds iPad shipments of 81 million units that year.