Recently, the China Electronic Chamber of Commerce and the China Electronics Standardization Institute jointly released 2015 China Flat Panel TV Consumption and 2016 Trend Forecast Report. The data shows that in 2015 China's Internet TV sales increased slightly, and it is expected that the demand for Internet TV consumption will not increase in 2016. There is a clear increase. Industry insiders pointed out that the domestic television industry is evolving towards smart ecology. The integration of content and terminal, upstream and downstream has become an irreversible trend.
According to the report, China's Internet TV consumption has remained stable since 2014. This year, the influx of small and medium-sized Internet companies has made the industry more fierce. At present, except for Lenovo, LeTV, and Xiaomi, which entered this field earlier, PPTV, Little Whale TV, Superstorm TV, and Popular TV have also joined the market competition this year. Near the end of the year, the flagship product of LeTV Super Max70, etc. Debut, but also to make a significant change in the domestic Internet TV market brand structure. Among them, the most noteworthy is that in the field of Internet TV, the overall market share of foreign brands is further reduced. In 2015, the proportion of sales of foreign-owned smart TVs has dropped to around 15%.
At the same time, in the third quarter of 2015, various types of APPs for Internet TV also showed different levels of usage index, of which 69.8% were video and audio, 14.9% were tools, and 11.8% were life games. The arrival rate was 2.8% and education was the lowest, 0.7%. Data shows that “seeing†on smart TVs is still the most important requirement of users.
According to the report, China's Internet TV consumption has remained stable since 2014. This year, the influx of small and medium-sized Internet companies has made the industry more fierce. At present, except for Lenovo, LeTV, and Xiaomi, which entered this field earlier, PPTV, Little Whale TV, Superstorm TV, and Popular TV have also joined the market competition this year. Near the end of the year, the flagship product of LeTV Super Max70, etc. Debut, but also to make a significant change in the domestic Internet TV market brand structure. Among them, the most noteworthy is that in the field of Internet TV, the overall market share of foreign brands is further reduced. In 2015, the proportion of sales of foreign-owned smart TVs has dropped to around 15%.
At the same time, in the third quarter of 2015, various types of APPs for Internet TV also showed different levels of usage index, of which 69.8% were video and audio, 14.9% were tools, and 11.8% were life games. The arrival rate was 2.8% and education was the lowest, 0.7%. Data shows that “seeing†on smart TVs is still the most important requirement of users.