Through Internet surfing on the computer, you can remotely control the TV in your home. Commanding refrigerators, washing machines, air conditioners, water heaters, and cookers to "work" and peeping into the home on the screen are all magical. NO, now we have to say that this is obviously out of date. Only one smart phone can be used to control in all directions. The smart home appliance will be equipped with a specific chip, and the user can “talk†with him. In the science fiction movie, the magical smart home appliance operation is not a touchable glass ball. "It has even been applied in some cities.
The boundaries between home appliances and IT are becoming increasingly blurred. The entire industry chain is launching a general attack, semiconductors to software, and finished products. The "shadow" of IT giants can be seen at any time. Traditional home appliance systems are about to overturn the "doomsday".
Home Appliances Smart "Half awake"
Change across the board takes time
Wireless network technology will make up for the lack of traditional remote control distance. China’s home appliances have also been considered by the industry as “into the era of intelligenceâ€. For a time, various home appliance companies are rushing to launch smart terminals.
China’s Internet of Things Industry Association deputy secretary-general and CEO of Beijing Zhongxin Power Co., Ltd., Meng Yang, said in an interview with the “Securities Daily†reporter: “Intelligent chips will be the trend. Smart homes are currently stuck in the way and level of system integration. With the continuous development of technology, the degree of integration will become higher and higher, and smart chips with powerful functions will surely appear in the future."
Shanghai Institute of Technology Co., Ltd. General Manager Gui Jiajia told reporters: "For smart homes, the company has entered a large-scale research and development stage, R & D target is mainly for ordinary home appliances, with a smaller host, pure wireless deployment. The user buys a router and integrates home security and other devices with simple, common methods such as infrared and remote control. The relevant products in the market can be integrated into the system."
"The total system product pricing is around RMB1,000, which is not high. The ultimate market hindrance may be that the user's perception of smart home is not very clear. The smart home experience is not a rigid demand for some people. The user concept has not changed and it takes time. Accepted.†Gui Jiajia expressed concern about the bottleneck of smart home technology.
Jiang Feng, chairman of the China Household Electrical Appliances Association, said in an interview: “Intelligent appliance development trend is no doubt, but the pace of inconsistencies in various areas of home appliances, black business intelligence to go more comprehensive, white electricity is relatively slow, but will not It's as fast as Apple changed the IT age."
Intelligent household appliances are popular
Promote the industry reshuffle is imminent
At present, many cities have emerged “Smart Home Appliance Experience Centersâ€, including home appliance exhibits provided by appliance giants such as Haier, Meiling, Gree, and Sanyo.
In the field of white electricity, a series of new concept products such as French, multi-doors, and frequency conversion in the domestic refrigerator market emerge one after another. The high-end market has emerged strongly. The home appliance giants are rushing to launch high-end refrigerators suitable for consumer demand.
Yu Haitao, a spokesman of Hisense News, told reporters: “Hisense recently launched a variety of smart TVs. This year, it entered the smart year, and the entire group entered a full-scale intelligent transformation.â€
Mei Lin refrigerator technology director Bai Lianshe said: "Meiling has always been trying to do intelligent projects. Meiling has gradually mastered the frequency conversion, display terminal display technology, Internet of Things and other core technologies to promote the further upgrade of the refrigerator industry."
The black power enterprises are making preparations early and laying out the industrial chain in advance. Zhao Yong, chairman of Changhong, proposed the concept of smart "ecological tree."
Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said: "China's smart TV promotion needs policy liberalization, and smart home appliances have become a huge consumer market for home appliance companies."
As various smart products become popular in the market, the “high-end game†is becoming increasingly fierce. The chaotic market pattern will inevitably suffer a new round of reshuffling. However, who can become a “wind-breaker�
Authorities in the industry believe that: "The global home appliance market is moving toward reorganization. It is imperative to reshuffle the market. Only those who have the ability to innovate, have the vision, and run in the front line of the industry can win."
Smart Age Hedging
The traditional home appliance system is in full swing
Is intelligence coming in quietly, is the home appliance industry adapting to the IT era, or is it an IT era to transform home appliances?
The impact of Apple on the traditional IT industry is unparalleled. The vocabulary such as “transformation and change†is always interspersed with major articles. In today's home appliance companies, it is quietly undergoing a revolution and subversion of the traditional industrial chain. However, we have to see that the advantages and disadvantages of the Apple era coexist. Many companies place too much emphasis on hardware and ignore software requirements. As everyone knows, the changes in software have become more in-depth in all aspects of our lives.
As a traditional manufacturing giant, China is the world leader. When China’s home appliance industry entered its peak period in the world, black power was urgently looking for a transition. The share of white power was at the top of the globe. However, it was already in crisis.
Apple and the industry changes led by it are full of challenges. Whether we can also imagine that: if we don’t know, if the United States launches a new type of smart appliances and then hits traditional household appliances again, will our original home appliance manufacturing system be scrapped overnight? "?
Meng Yang told reporters: “The current domestic pillar industry in the household appliance industry will have trade protection measures. Once foreign countries have very good creative products, the country will also produce similar products in a short period of time. Meanwhile, foreign products The price does not have an advantage in the country." At one time, the cottage apples were springing up. In any case, no one wants Haier, Hisense, Changhong, and other national brands that we are proud of, turning overnight into “cottage†appliances.
What represents the direction of market development and the future of home appliances? A big question mark is placed in front of home appliance companies. Can traditional appliances be so easily replaced by wireless operation?
Innovation creates value
"Cloud Service" gradually opened up the cloud
Recently, a GOME media report has caused many home appliance manufacturers to be overwhelmed by cloud-based video services, Apple plans to launch its own brand of Apple TV, a new smart TV based on the iOS operating system.
Promoting marketing strategies, innovation and customized services have become the core vocabulary, and cloud services have become popular. Major manufacturers in the global home appliance industry chain have launched cloud services.
Samsung announced in June this year that it is developing a cloud service project called Web-Centry. In July, Haier displayed the world's first home appliance "cloud" service solution. Leading retail industry Suning has also announced that it will build cloud computing data centers in Beijing and other places in the next three years.
Earlier, search engine giant Google started to buy TV. Last year, Google will work with Intel and Sony to develop a set-top box and Internet TV called "Google TV."
Luo Qingqi, a senior industry observer, believes: “The era of intelligence has come, but it is still more terrible than the panel era. Televisions are just a kind of end.â€
Although the industry believes that 2011 is the first year of intelligent home appliances. At the same time, we see that search giant Google will launch GTV this year, Apple iTV will soon be upgraded, Netflix, Hulu, and e-book publisher Amazon also provide Internet TV program pay services respectively... It is reported that the alliance with Amazon also includes NBC Universal, the era Warner, News Corp and Viacom and other media giants.
"The so-called cloud must have data. The only company in the world that can truly be considered cloud-owned is Google, Microsoft, and Apple. Television is only part of the data cloud and enters the cloud era. Domestic products and enterprises have strategic differences from their own. Need to do home appliance integration and strategic alliance, change the strategy and structure, and carry out strategic innovation." Luo Qingqi told reporters.
The acquisition of Motorola by Google is actually a cloud-to-port acquisition. There are clouds to find the end, the end of the cloud. Microsoft is also looking for the end, Apple has cloud and end. It is even more cautious and vigilant for Chinese household appliances to enter the “cloud†in the era of intelligence.
The boundaries between home appliances and IT are becoming increasingly blurred. The entire industry chain is launching a general attack, semiconductors to software, and finished products. The "shadow" of IT giants can be seen at any time. Traditional home appliance systems are about to overturn the "doomsday".
Home Appliances Smart "Half awake"
Change across the board takes time
Wireless network technology will make up for the lack of traditional remote control distance. China’s home appliances have also been considered by the industry as “into the era of intelligenceâ€. For a time, various home appliance companies are rushing to launch smart terminals.
China’s Internet of Things Industry Association deputy secretary-general and CEO of Beijing Zhongxin Power Co., Ltd., Meng Yang, said in an interview with the “Securities Daily†reporter: “Intelligent chips will be the trend. Smart homes are currently stuck in the way and level of system integration. With the continuous development of technology, the degree of integration will become higher and higher, and smart chips with powerful functions will surely appear in the future."
Shanghai Institute of Technology Co., Ltd. General Manager Gui Jiajia told reporters: "For smart homes, the company has entered a large-scale research and development stage, R & D target is mainly for ordinary home appliances, with a smaller host, pure wireless deployment. The user buys a router and integrates home security and other devices with simple, common methods such as infrared and remote control. The relevant products in the market can be integrated into the system."
"The total system product pricing is around RMB1,000, which is not high. The ultimate market hindrance may be that the user's perception of smart home is not very clear. The smart home experience is not a rigid demand for some people. The user concept has not changed and it takes time. Accepted.†Gui Jiajia expressed concern about the bottleneck of smart home technology.
Jiang Feng, chairman of the China Household Electrical Appliances Association, said in an interview: “Intelligent appliance development trend is no doubt, but the pace of inconsistencies in various areas of home appliances, black business intelligence to go more comprehensive, white electricity is relatively slow, but will not It's as fast as Apple changed the IT age."
Intelligent household appliances are popular
Promote the industry reshuffle is imminent
At present, many cities have emerged “Smart Home Appliance Experience Centersâ€, including home appliance exhibits provided by appliance giants such as Haier, Meiling, Gree, and Sanyo.
In the field of white electricity, a series of new concept products such as French, multi-doors, and frequency conversion in the domestic refrigerator market emerge one after another. The high-end market has emerged strongly. The home appliance giants are rushing to launch high-end refrigerators suitable for consumer demand.
Yu Haitao, a spokesman of Hisense News, told reporters: “Hisense recently launched a variety of smart TVs. This year, it entered the smart year, and the entire group entered a full-scale intelligent transformation.â€
Mei Lin refrigerator technology director Bai Lianshe said: "Meiling has always been trying to do intelligent projects. Meiling has gradually mastered the frequency conversion, display terminal display technology, Internet of Things and other core technologies to promote the further upgrade of the refrigerator industry."
The black power enterprises are making preparations early and laying out the industrial chain in advance. Zhao Yong, chairman of Changhong, proposed the concept of smart "ecological tree."
Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce, said: "China's smart TV promotion needs policy liberalization, and smart home appliances have become a huge consumer market for home appliance companies."
As various smart products become popular in the market, the “high-end game†is becoming increasingly fierce. The chaotic market pattern will inevitably suffer a new round of reshuffling. However, who can become a “wind-breaker�
Authorities in the industry believe that: "The global home appliance market is moving toward reorganization. It is imperative to reshuffle the market. Only those who have the ability to innovate, have the vision, and run in the front line of the industry can win."
Smart Age Hedging
The traditional home appliance system is in full swing
Is intelligence coming in quietly, is the home appliance industry adapting to the IT era, or is it an IT era to transform home appliances?
The impact of Apple on the traditional IT industry is unparalleled. The vocabulary such as “transformation and change†is always interspersed with major articles. In today's home appliance companies, it is quietly undergoing a revolution and subversion of the traditional industrial chain. However, we have to see that the advantages and disadvantages of the Apple era coexist. Many companies place too much emphasis on hardware and ignore software requirements. As everyone knows, the changes in software have become more in-depth in all aspects of our lives.
As a traditional manufacturing giant, China is the world leader. When China’s home appliance industry entered its peak period in the world, black power was urgently looking for a transition. The share of white power was at the top of the globe. However, it was already in crisis.
Apple and the industry changes led by it are full of challenges. Whether we can also imagine that: if we don’t know, if the United States launches a new type of smart appliances and then hits traditional household appliances again, will our original home appliance manufacturing system be scrapped overnight? "?
Meng Yang told reporters: “The current domestic pillar industry in the household appliance industry will have trade protection measures. Once foreign countries have very good creative products, the country will also produce similar products in a short period of time. Meanwhile, foreign products The price does not have an advantage in the country." At one time, the cottage apples were springing up. In any case, no one wants Haier, Hisense, Changhong, and other national brands that we are proud of, turning overnight into “cottage†appliances.
What represents the direction of market development and the future of home appliances? A big question mark is placed in front of home appliance companies. Can traditional appliances be so easily replaced by wireless operation?
Innovation creates value
"Cloud Service" gradually opened up the cloud
Recently, a GOME media report has caused many home appliance manufacturers to be overwhelmed by cloud-based video services, Apple plans to launch its own brand of Apple TV, a new smart TV based on the iOS operating system.
Promoting marketing strategies, innovation and customized services have become the core vocabulary, and cloud services have become popular. Major manufacturers in the global home appliance industry chain have launched cloud services.
Samsung announced in June this year that it is developing a cloud service project called Web-Centry. In July, Haier displayed the world's first home appliance "cloud" service solution. Leading retail industry Suning has also announced that it will build cloud computing data centers in Beijing and other places in the next three years.
Earlier, search engine giant Google started to buy TV. Last year, Google will work with Intel and Sony to develop a set-top box and Internet TV called "Google TV."
Luo Qingqi, a senior industry observer, believes: “The era of intelligence has come, but it is still more terrible than the panel era. Televisions are just a kind of end.â€
Although the industry believes that 2011 is the first year of intelligent home appliances. At the same time, we see that search giant Google will launch GTV this year, Apple iTV will soon be upgraded, Netflix, Hulu, and e-book publisher Amazon also provide Internet TV program pay services respectively... It is reported that the alliance with Amazon also includes NBC Universal, the era Warner, News Corp and Viacom and other media giants.
"The so-called cloud must have data. The only company in the world that can truly be considered cloud-owned is Google, Microsoft, and Apple. Television is only part of the data cloud and enters the cloud era. Domestic products and enterprises have strategic differences from their own. Need to do home appliance integration and strategic alliance, change the strategy and structure, and carry out strategic innovation." Luo Qingqi told reporters.
The acquisition of Motorola by Google is actually a cloud-to-port acquisition. There are clouds to find the end, the end of the cloud. Microsoft is also looking for the end, Apple has cloud and end. It is even more cautious and vigilant for Chinese household appliances to enter the “cloud†in the era of intelligence.
LED Spotlight,LED Panel Light Co., Ltd. , http://www.cnledspotlight.com