According to the latest data published by the Analysys think-tank, the total domestic mobile phone sales in the second quarter of 2011 reached 68.94 million (excluding black phones and parallel mobile phones), which was an increase of 3.3% from the previous quarter. Among them, 3G mobile phones have achieved outstanding performance. The sales volume of 3G mobile phones reached 24,280,000, an increase of 27.3% compared with the previous period, and the sales volume hit another record high.
The domestic mobile phone market reappears brilliantly
The domestic 3G layout has gradually taken over, and the three major operators have been continuously gaining opportunities in the market. For domestic mobile phone manufacturers, this is a golden opportunity, especially when Apple rises and Google Android stirs the market.
Although the domestic mobile phone market has huge capacity, it has long been dominated by giants such as Nokia, Samsung, and Apple, especially in the field of smart phones. However, it is gratifying that in recent years, domestic mobile phone manufacturers such as Huawei, ZTE, Lenovo, Tianyu, Coolpad, and OPPO have all bet on Android, and have continuously launched new models to prosper the domestic market.
According to the latest data from Analysys International, in the first quarter of 2011, the total number of smartphones in China reached 111.76 million, a year-on-year increase of 11.2%. In the sales of smart phones, Samsung, Motorola, Apple and other vendors have gradually overtaken Nokia. At the same time, Samsung, Motorola and other smart machines sell far more than Apple's iPhone. In the second quarter of this year, the market share of Nokia smartphones in the domestic market continued to drop sharply. At the same time, major new Android devices were introduced to the market, showing strong growth momentum.
The domestic mobile phone market will enter the consolidation phase
With the development of the mobile Internet and foreign brands further storming the Chinese market, the domestic mobile phone market is entering a consolidation period. The most obvious feature of the consolidation period is the gradual decline of the cottage, domestic mobile phone manufacturers have taken the road of branding; the other is to increase cooperation with telecommunications operators. Depth customization of mobile phones has become an important sales channel for domestic mobile phone manufacturers.
Industry insiders pointed out that in recent months, the mobile phone market in the Mainland has been shrinking. In the second quarter, the sales of the parallel and cottage mobile phones market fell by 1.2%. Since the launch of domestic 3G, operators have increased their subsidies, and the cost-effectiveness of mainstream products has squeezed the space of cottages. The popularity of smart machines has also brought higher technical and user experience requirements.
All along, the most well-known mobile phone brand in the domestic market is Nokia, which is also the brand with the highest domestic market share. But at this time next year, will Nokia still be in this position? At present, in the domestic mobile phone vertical market, Nokia faces fierce competition from Apple and Google in the high-end smart phone field; in the low-end market, it encounters strong challenges from Chinese mobile phone manufacturers such as Huawei and ZTE. In the horizontal view, the domestic Internet giants are also competing for the initiative of mobile terminals.
At present, Huawei’s mobile phones account for 6.91% of the domestic market share, ranking the top three for several months in a row, along with Samsung and Nokia. Previously, most of the telecom equipment provider's products lurked in areas that ordinary people could not see. Since the first half of this year, its mobile phone sales have already squeezed into the top three positions in China and began to catch up with Samsung and other old brands.
It is understood that Huawei Terminal also launched a series of flagship products at the "China Unicom WCDMA Terminal Industry Chain Summit Forum" held recently, and introduced a number of heavyweight WCDMA mobile phones, highlighting the high degree of fit of Huawei's terminals to China Unicom's WCDMA business. According to Huawei's estimation, this year's mobile phone sales target in the Chinese market will be 20 million units, and smartphones will ship 12 million units.
3G mobile phones will become the future competition heights
The popularity of smart phones has enabled the products to achieve new breakthroughs in the three dimensions of “functionâ€, “application†and “operationâ€, bringing consumers a better mobile Internet experience. At the same time, it further deepens the relationship between terminal manufacturers and channel providers, telecom operators, and consumers.
With the further popularization of 3G, China's three major operators have also adjusted their 3G terminal tactics and increased support for domestic mobile phone manufacturers. Domestic mobile phone manufacturers will usher in new opportunities for development. The premise of mobile terminal convergence is business integration and application integration. With the gradual maturity of terminals and services, 3G mobile phones will usher in greater development, and converged terminals and software platforms will become the commanding heights of future competition.
The future development of the mobile Internet is determined by the demand. The demand determines the application and determines the user experience. At the end of last year, a research report released by iSuppli pointed out that China's Shanzhai handsets will show negative growth from 2012. It seems that this time point has been advanced to 2011. This year's domestic and foreign cottage mobile phone market is obviously weak, and there has been a negative growth.
The retreat of the tidal wave indicates that only if it is suitable for the habits of consumers can it become the ultimate development trend. Due to the combination of voice communication, multimedia and computer functions, 3G smart phones have become important carriers of application services and occupy an important position in the terminal strategies of manufacturers and operators. Their powerful functions such as wireless business and entertainment will also center around 3G. Topics such as content services and industry applications were launched. An era of increasingly converged application services and terminals is coming. The relationship between mobile phone manufacturers and sales channel distributors in the industry chain, telecommunications operators and even consumers has also been further deepened.
The domestic mobile phone market reappears brilliantly
The domestic 3G layout has gradually taken over, and the three major operators have been continuously gaining opportunities in the market. For domestic mobile phone manufacturers, this is a golden opportunity, especially when Apple rises and Google Android stirs the market.
Although the domestic mobile phone market has huge capacity, it has long been dominated by giants such as Nokia, Samsung, and Apple, especially in the field of smart phones. However, it is gratifying that in recent years, domestic mobile phone manufacturers such as Huawei, ZTE, Lenovo, Tianyu, Coolpad, and OPPO have all bet on Android, and have continuously launched new models to prosper the domestic market.
According to the latest data from Analysys International, in the first quarter of 2011, the total number of smartphones in China reached 111.76 million, a year-on-year increase of 11.2%. In the sales of smart phones, Samsung, Motorola, Apple and other vendors have gradually overtaken Nokia. At the same time, Samsung, Motorola and other smart machines sell far more than Apple's iPhone. In the second quarter of this year, the market share of Nokia smartphones in the domestic market continued to drop sharply. At the same time, major new Android devices were introduced to the market, showing strong growth momentum.
The domestic mobile phone market will enter the consolidation phase
With the development of the mobile Internet and foreign brands further storming the Chinese market, the domestic mobile phone market is entering a consolidation period. The most obvious feature of the consolidation period is the gradual decline of the cottage, domestic mobile phone manufacturers have taken the road of branding; the other is to increase cooperation with telecommunications operators. Depth customization of mobile phones has become an important sales channel for domestic mobile phone manufacturers.
Industry insiders pointed out that in recent months, the mobile phone market in the Mainland has been shrinking. In the second quarter, the sales of the parallel and cottage mobile phones market fell by 1.2%. Since the launch of domestic 3G, operators have increased their subsidies, and the cost-effectiveness of mainstream products has squeezed the space of cottages. The popularity of smart machines has also brought higher technical and user experience requirements.
All along, the most well-known mobile phone brand in the domestic market is Nokia, which is also the brand with the highest domestic market share. But at this time next year, will Nokia still be in this position? At present, in the domestic mobile phone vertical market, Nokia faces fierce competition from Apple and Google in the high-end smart phone field; in the low-end market, it encounters strong challenges from Chinese mobile phone manufacturers such as Huawei and ZTE. In the horizontal view, the domestic Internet giants are also competing for the initiative of mobile terminals.
At present, Huawei’s mobile phones account for 6.91% of the domestic market share, ranking the top three for several months in a row, along with Samsung and Nokia. Previously, most of the telecom equipment provider's products lurked in areas that ordinary people could not see. Since the first half of this year, its mobile phone sales have already squeezed into the top three positions in China and began to catch up with Samsung and other old brands.
It is understood that Huawei Terminal also launched a series of flagship products at the "China Unicom WCDMA Terminal Industry Chain Summit Forum" held recently, and introduced a number of heavyweight WCDMA mobile phones, highlighting the high degree of fit of Huawei's terminals to China Unicom's WCDMA business. According to Huawei's estimation, this year's mobile phone sales target in the Chinese market will be 20 million units, and smartphones will ship 12 million units.
3G mobile phones will become the future competition heights
The popularity of smart phones has enabled the products to achieve new breakthroughs in the three dimensions of “functionâ€, “application†and “operationâ€, bringing consumers a better mobile Internet experience. At the same time, it further deepens the relationship between terminal manufacturers and channel providers, telecom operators, and consumers.
With the further popularization of 3G, China's three major operators have also adjusted their 3G terminal tactics and increased support for domestic mobile phone manufacturers. Domestic mobile phone manufacturers will usher in new opportunities for development. The premise of mobile terminal convergence is business integration and application integration. With the gradual maturity of terminals and services, 3G mobile phones will usher in greater development, and converged terminals and software platforms will become the commanding heights of future competition.
The future development of the mobile Internet is determined by the demand. The demand determines the application and determines the user experience. At the end of last year, a research report released by iSuppli pointed out that China's Shanzhai handsets will show negative growth from 2012. It seems that this time point has been advanced to 2011. This year's domestic and foreign cottage mobile phone market is obviously weak, and there has been a negative growth.
The retreat of the tidal wave indicates that only if it is suitable for the habits of consumers can it become the ultimate development trend. Due to the combination of voice communication, multimedia and computer functions, 3G smart phones have become important carriers of application services and occupy an important position in the terminal strategies of manufacturers and operators. Their powerful functions such as wireless business and entertainment will also center around 3G. Topics such as content services and industry applications were launched. An era of increasingly converged application services and terminals is coming. The relationship between mobile phone manufacturers and sales channel distributors in the industry chain, telecommunications operators and even consumers has also been further deepened.
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