In 2018, who can pick up the internet television revival banner?

Among them, the music as a representative, including millet, storm, micro whale and other Internet innovation brands into the strategic update period. LeTV, the number one Internet TV camp, suffered from the financial crisis and encountered unprecedented challenges.

Although 2017 is the trough of the color TV industry, the cold winter always gestates the "spring machine." In 2018, with the deep adjustment of the industry and the brand, LeTV, the current body volume is still the brand of the Internet TV industry leader, but also pick up the banner of the Internet TV revival?

The foundation of Internet TV is the R&D, innovation and operation capabilities

In fact, for good companies, good products, market adjustments are very rare opportunities for development. but

For those TV brands that do not really have the ability to research and develop innovation, and the ability of Internet users to operate, market adjustment will become their winter.

In the past five years, LeTV has already had more than 10 million user groups. Behind each super TV is a high-quality, operational user. They constitute the basis for LeTV.

According to related data, the daily operating rate of LeTV is always leading in the industry, and the proportion of members who boot users exceeds 91%. These active super TV users also continue to contribute business value.

These tens of millions of users have become one of the biggest advantages of LeTV for a long time. The mode of obtaining revenue through internet user operation services determines that the hardware must be highly configured and high-performance, so that it is possible to meet the needs of the entire life cycle operation and the user's constant use experience.

In recent years, traditional television manufacturers have been Internet-based, and some have begun to build platforms to output content and services. However, they often overlook an important issue. If the hardware performance fails to keep up, Internet services are nothing more than empty talk. There are still a large number of low-end smart TVs on the market. However, after constant updates and iterations, Caton and slow operations make it impossible for users to enjoy the latest and most abundant services. Therefore, they want to maintain competitiveness through low-cost and low-cost services. It is not possible to spend the winter in the picture.

Internet television platform value and marketing value will be further released

LeTV Super TV creates a home-scenes full-path marketing solution that can effectively address the need for in-depth communication between brands and users. Through the super TV marketing platform, the brand can fully cover the entire process of user startup, content search, playback, standby and shutdown. With the advantages of hardware and systems, the brand can customize the corporate platform, brand desktop and brand skin, etc.; in the form of innovation , launched multi-screen interactive, buy and buy, Brand Space and member associates and other products, open video content IP and offline sales channels and brand owners to carry out integrated marketing.

There is big-screen advertising. At present, smart TVs occupy the first entrance to the home Internet and are seen as a big-screen Internet marketing platform that is more promising than the PC/mobile era. With the penetration of smart TVs, the commercialization of large-screen marketing has gradually matured. As a promoter of domestic smart TV large-screen marketing, LeTV provided advertisers with a complete family scene marketing system with full entrance, full-application, full-path, and full-data, and provided advertisers with more than tens of millions of high-value elites. Big screen marketing service platform.

For example, LeTV collects and analyzes data such as the boot time, duration, and viewing content of each Super TV, and “tags” these users. If a user watches a children's program during working hours on working days, it must be a family with children, and there is an elderly person or a nanny at home to care for children. If you watch a soap opera on a workday, then this user is likely to be a housewife, and not too old. If television is normally turned off, it will be turned off after work, and in all likelihood, it will be office workers. If you watch sports programs in the next class, then he must be a sports fan... These constantly refined tags allow LeTV to have the capital of operating users, and on this basis, it is possible to provide advertisers with accurate advertising.

Word of mouth does not fall, users and industry chain support

Even if the depths of the dilemma, LeTV as the reputation of super TV still stands, the United States professional agencies and the media evaluation of the product objective and fair, praise numerous. During the double 11th period, fans supported LeTV Super TV in various ways. Over 70% of Super TV buyers are repurchasing customers, and many users choose to purchase Super TV because of the recommendation of their relatives and friends.

In addition to users, Super TV has also received strong support from many upstream industry chain partners. Partners including TPV and Morningstar Semiconductor have indicated that they will increase their support for the new LeTV Sensei. They agree that LeTV Super TV has a particularly good reputation and it is not easy to be the first brand of smart TV in China in just a few years. This brand is very good. It is necessary to work together with the new music as the wise home to tide over the difficulties.

The revival of Internet TV began with the release of new music Sensei

In December 2017, LeTV officially announced the rebranding of the new LeTV Sensei. On December 26th, 10 new super TVs made their debut. The products released this time are divided into two series, "New" series and "Lean" series. New represents the first wave of new products under the new LeTV system, while Lean represents the willingness to make business return simple.

It is understood that the Super TV New series adopts fashionable silver design elements, while the Lean series adopts technologically-influenced black design elements. In terms of appearance, these two series have maintained the exquisite and simple design concept of Super TV. Less is more. All products use narrow frames, slim bodies, and a full-fledged clouded base to highlight the atmosphere.

In terms of picture quality, the unique color management engine of Super TV is still preserved and the details of the screen are restored. In addition, the full range of products support HDR technology to provide users with more natural and realistic images. The new product also incorporates advanced quality settings that can only be seen in the Japanese and Korean brands. Through this, the user can adjust the image parameters according to his or her own preferences and meet the different needs of different groups of people.

It is worth noting that LeTV is also the first brand to be launched in Internet TV. The year 2017 is a cold year for the entire color TV industry. In 2018, the revival of Internet TV began with the release of new music as a new product of Sensemakers.