Huizhou NVC: Illuminating the road to competition with Philips


In 1988, Liu Chuanzhi led Lenovo to have gone through four spring and autumn. At this time, Lenovo Hong Kong was just listed, and Lenovo Group officially established its strategic goal of going overseas. This person has just graduated from the Aircraft Manufacturing Department of Northwestern Polytechnical University and is eager to step into the society.

In 1992, Zhang Ruimin announced the full expansion of the home appliance field, and ambitiously formulated Haier's future plan, this person has just quit his first job and went to work in Guangdong.

In 1994, Ren Zhengfei drafted the "Huawei Basic Law" and officially established Huawei's corporate framework and cultural core. This person came to Huizhou with a loan of RMB 15,000, and set up a workshop-style enterprise with five other partners. Huizhou Minghui Electric Co., Ltd. produced electrical equipment that was urgently needed in the Chinese market and was not too high in technical content.

In 1998, when young Yang Yuanqing cheered for the 1 millionth Lenovo computer offline, this person came to Huizhou twice and cooperated with the other two to establish Huizhou NVC Lighting Industry Co., Ltd. (hereinafter referred to as NVC). The second start of the business was kicked off.

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As a global lighting giant, Philips never expected that this little-known small enterprise, after nearly 10 years of hard work in the Chinese market, is now proudly formed. From tens of millions of Chinese lighting companies, it has grown from a studio-style company with an annual turnover of several million yuan to an industry leader with an annual income of over 1.3 billion yuan, and eventually became Philips' number one competitor in China.

This person is the current president of NVC, Wu Changjiang.

Shanghai, August 1, 2007.

When the beautiful hostesses of Shanghai Huating Hotel handed two glasses of red wine to Dai Weisheng, president and CEO of General Electric (GE) Consumer & Industrial Products Asia Pacific, and Wu Changjiang, president of NVC, the habitual former smiled. Then raise the glass and drink it.

At this time, no one knows what Wu Changjiang is thinking under the flashlight.

However, through the glass with red wine, Wu Changjiang seems to have crossed a tunnel of time. What I saw was that it was a bumpy road from a mountain village boy to today becoming a leading figure in the industry. That year, the bare-footed boy who was walking in the Tongliang countryside of Chongqing with his bag, now reappears Wu Changjiang’s brain. He even saw the cold winter, the cold wind has frozen the teenager's feet, but this has not affected the young people's curiosity and yearning for the wonderful and strange world outside the mountain.

This thin boy is not someone else, it is Wu Changjiang himself.

"Sometimes, suffering is the best class in life, it allows you to learn to love life more." Wu Changjiang said.

On September 20, 2007, Wu Changjiang accepted an exclusive interview with "Chinese Merchants" in a modern factory under the green hills surrounded by green hills in Huizhou, Guangdong.

No need to filial staff

Wu Changjiang, a childhood, has always grown up in the gap between the desire to learn and the real dilemma.

As the father of coal miners, he has always been the backbone of the family economy. The three children's eating and drinking Lazard relied on the father's work in the hundreds of meters deep underground. The kind of interference and fear between life and death finally made Wu a bold but difficult choice to let his father withdraw from this high-risk occupation. In this way, the burden of life of the whole family fell to the mother's delicate shoulder.

As the eldest son of Wu Changjiang, the scene of the mother raising the three children with difficulty and regret is often lingering. After many years, Wu said in an interview with "Chinese Merchants": "If I heard that the employee is not filial to my parents, I am determined not to hire, that is, if I hire, I will also quit. The grassroots employees can’t control it, and the middle-level cadres will It is necessary to honor the parents." Visible, the weight of the parents in life in Wu Xin.

Not accepting unfilial employees has become one of NVC’s "23 military regulations."

With Wu Changjiang, he is always full of energy, talking and laughing, giving a gentle and demeanor. However, under such a refined appearance, it conceals a strong, courageous heart.

In 1988, 23-year-old Wu Changjiang walked out of the campus of Northwestern Polytechnical University with the pride of a teenager. Because he was studying aircraft manufacturing, he was assigned to Hanzhong Airlines. Four years later, in 1992, he decided to step up to the leadership position at the department level, and he resolutely quit his job and plunged into the entrepreneurial flood that was rampant in China at that time.

"China at that time was a great era for entrepreneurs. As long as you dare to think, dare to do, and dare to face risks, the possibility of unsuccessful is really very school." In the past, Wu Changjiang was still full of pride.

It is this kind of character that dares to think, dare to do, and courage to face risks, so that Wu Changjiang’s road to entrepreneurship on the twists and turns of the future will not fail.

Like all successful entrepreneurs, the initial hardships are hard to imagine.

Wu Changjiang, who just came to the Pearl River Delta, soon tasted that it was not easy to find a suitable job. After several encounters, Wu Changjiang finally got the job of “reserve cadres” in a Taiwan-funded factory. Although it is a "reserve cadre" in the factory, this is a leisure time without a fixed occupation. It is equivalent to the role of the current firefighting captain or substitute. If there is a need, it must be on the top. When one day, the factory's guards lacked the manpower, Wu Changjiang replaced the role of the guard and became one of the most learned security guards in the history of the factory.

History is thus developing in accordance with its own laws. There are always people who stand up for the tide, and there are always some people who are sinking in the bottom.

This time, Wu Changjiang decided to be a pioneer in the brave tide, no longer guarding the door.

In 1994, Wu Changjiang came to Huizhou with a salary of 15,000 yuan, and joined another five investors to register Huizhou Minghui Electric Co., Ltd., although the registered capital is only 100,000 yuan. However, after graduating from college to the present, Wu Changjiang, who has been drifting for 6 years, has finally had his own "base."

The next step is how to operate this “base area” and inspire the lofty feelings and dreams that have been sleeping for many years on this piece of land, and complete the transformation of life from butterfly to butterfly.


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