2011: WiFi WiFi WiFi

This year is a veritable WiFi year. The three major operators will focus on the battle for WiFi. After basically completing the construction of the 3G network, operators began to fully deploy WiFi.

Following the 3G Wars, this year, the three major operators have begun to increase their speed in WiFi construction. On May 10, China Telecom announced the launch of the “Broadband China Wing Up” event and began to build “Wireless China” with full efforts to plan fiber optics in cities at and above the county level. It is expected that by the end of 2012, Tianyi WiFi hotspots will increase from the current 300,000. To 1 million.

Not long ago, China Mobile announced plans to deploy 1 million WiFi hotspots by 2013. China Unicom also formally announced to suppliers in this month the tender for the first round of WLAN wireless access equipment this year, which includes wireless access point (AP) equipment and wireless access controller (AC) equipment.

The three major operators once again set off the WiFi leap forward after the 3G wars. Some people even called this year the "WiFi year." WiFi is not new, but why do operators need to build WiFi at this moment in order to supplement 3G networks and embrace the greater mobile Internet boom? What is the purpose of the operator's WiFi layout?

WiFi Great Leap Forward On April 6th, China Mobile's Ninth Strategic Development Forum with the theme of “New Ecology, New Challenge, and New Development”, China Mobile Chairman Wang Jianzhou stated that China Mobile has three major strategies in 2011. Expand the coverage of WLAN and establish a large number of hot spots; second, start the network construction of LTE; third, establish an open platform.

Why are operators deploying WiFi on a large scale? In fact, 3G lets operators love and hate. 3G users bring the traffic of mobile communications, especially 3G video download will be a heavy traffic burden for operators. In order to avoid the situation of large-scale congestion in 3G networks, the three major operators have chosen to “divide” the network. As analysts in the communications industry pointed out, the three major operators are fully deploying WiFi in order to improve the coverage of 3G networks and reduce the pressure on their data traffic.

After the basic completion of the 3G network construction, China Telecom began to fully implement WiFi. At present, the C+W layout gradually takes shape. “By the end of this year, China Telecom Tianyi users are expected to implement communications on the aircraft, including WiFi access and texting,” said Zhang Xin, general manager of China Telecom’s public customer service department. “At present, China Telecom and Air China Hainan Airlines signed the contract."

In addition, China Mobile is also trying to occupy a place in the wireless field. It is reported that China Mobile plans to increase the number of WiFi hotspots nationwide to 1 million within three years and urges handset manufacturers to produce WiFi-enabled mobile devices, including smart phones with WiFi capabilities. According to this plan, the number of nationwide WiFi hotspots that will be moving in the next three years will reach 8 times the current level, and blowout growth will be realized.

China Unicom will also increase investment in the WiFi field. Not long ago, according to Zhang Zhongping, general manager of China Unicom's network construction department, China Unicom’s WiFi deployment target during the year is to cover 40,000 single buildings. Last year, China Unicom launched an index of 200,000 WLAN devices. This year, China Unicom took the lead in initiating a new round of bidding for WLAN equipment and adopted 802.11n as the key procurement target for this time. Zhang Zhongping said, "We have greatly increased our investment in WiFi this year, covering key areas and using fixed networks in conjunction with WiFi."

The new round of WiFi battles of the three major operators will, on the one hand, supplement the insufficiency of 3G bandwidth and allow users to enjoy more and more convenient ways of mobile Internet access. However, in fact, the three major operators are doing their best and are seeking A new model to lay out future business.

Layout of Wireless Cities On May 17th, at the 2011 China Guizhou Wireless City Summit Forum, the Guizhou Provincial Government signed a strategic cooperation agreement with China Mobile on wireless city construction. The two sides were involved in the construction of “wireless cities”, the construction of “digital Guizhou” and the development of TD. -In-depth cooperation in the SCDMA industry chain.

In fact, wireless cities are building with the rapid increase in WiFi hotspots. Currently, China Telecom and China Mobile have stepped up efforts to intervene in the wireless city. According to Jiang Houfu, consulting consultant of Frost & Sullivan's ICT group, “The traditional operators such as China Telecom and China Mobile have not invested much in the construction of wireless cities in the past, and their focus is still on building 3G-based telecommunication core networks. Now, it has begun to intensify its efforts; on the other hand, in the government-led wireless city construction, private communications operators have better communication and are more conducive to the construction of the government."

Compared with the construction of wireless cities dominated by the government in previous years, the addition of operators has undoubtedly greatly promoted the rapid development of wireless cities. It is reported that China Mobile has recently signed wireless city investment plans in major cities, such as investing 10 billion yuan in building Sichuan's wireless Internet of Things city network in Sichuan and investing 16 billion yuan in building wireless cities in Xi'an in the next five years.

The construction of free WiFi abroad is mainly free, and so is the wireless city that China has built. At present, traffic-intensive areas such as airports, railway stations, and bus stations have provided free WiFi Internet access services, and operators are basically unable to get involved. At this juncture, the WiFi service provided by the three major operators is aimed at consumers with a fee-based system. Can consumers recognize the WiFi service of the operator?

In response to this, Professor Bai Kaili, a professor at the Beijing University of Posts and Telecommunications, who has always been known for his courage in talking to reporters in an interview with the Times Weekly reporter, pointed out this business model for the construction of wireless cities in China: “This construction method is dead. The wireless city’s What is the goal? It is social welfare, not for profit. The wireless city's fundamental should be the Internet's free model, otherwise it does not make sense." Yan Kaili believes that the wireless city will not be used for a large number of people, operators will not receive any investment. The result is not optimistic. He suggested that it should be a “government-led, all-people-building” model. It should be built by the government in libraries and other public places. Campuses and commercial establishments should be built separately. Users should build in their own homes, and finally they should share the whole nation and enjoy free wireless Internet access.

Regarding the issue of expenses, in fact, the three major operators have also considered and launched different experience activities respectively in order to allow consumers to accept the WiFi service model launched by operators faster.

On May 10, China Telecom debuted the WiFi duration card, which increased the free experience time of public Internet users from 2 hours to 5 hours; and launched the WiFi international roaming service. China Telecom on the one hand fully promotes the coverage of WiFi hotspots. On the other hand, it has started to cultivate the market through a free experience. It is understood that during the Shanghai World Expo and the Guangzhou Asian Games, China Telecom fully released WiFi hotspots for users to experience for free. It is reported that during the Asian Games, Guangdong Telecom deployed over 10,000 WiFi hotspots, and the Internet speed was up to 10M.

Jiang Dajun, deputy general manager of China Unicom’s marketing department, said that China Unicom is basically the same as the other two operators in terms of WiFi services. It is also considering the charging mechanism and timely launching a tariff strategy that integrates with existing networks. However, China Unicom provincial companies also have their own promotional experience time, such as Shenzhen Unicom's latest extension of the WiFi experience event to August 31, during which Unicom post-paid mobile phone users can use unlimited, unlimited traffic for free.

Operators are struggling to avoid "pipelined"

Operators are trying to occupy a place in new business models such as wireless cities. The more fundamental reason is that in the era of mobile Internet, terminals, platforms, and applications have become a new profit point, and operators are no longer the core of the industry chain. In order to avoid becoming increasingly plumbers, operators are seeking multiple ways to develop new business models.

According to Li Yaohua, the Institute of Telecommunication Research of the Ministry of Industry and Information Technology, Li Yaohua believes that in order to avoid pipelines, it is necessary to further understand and strengthen core competitiveness from the perspective of operators. The operator's core competitiveness used to be an advantage in the network. Now it is also necessary to regard customer size, massive information, and management capabilities as important competitive elements.

Wang Jianzhou said that based on this status, telecom operators should avoid becoming dumb channels. On the one hand, we must promote the establishment of an open operating system; on the other hand, we must establish an open business platform. "Operators should consider how to implement the meticulous operation of data traffic." Wang Jianzhou emphasized that operators should strengthen their research on traffic and must also handle the relationship between value-added services and data traffic.

China Telecom, on the strength of its fixed network, started integrated service operations in conjunction with 3G and WiFi. Currently, China Telecom Tianyi Broadband will implement unified authentication and access through multiple broadband modes such as fast-speed cable, 3G wireless, WiFi, and satellite. It is a unique high-speed integration broadband product of the world. In addition to the devaluation of the WiFi international roaming service in the industry, China Telecom also provides service area prompts, hotspot map search, traffic statistics and reminding services, and also allows users to use more convenient and reliable.

For corporate customers, China Telecom provides wired and wireless high-speed integrated optical speed access, which not only provides a new wireless office environment, but also provides enterprises with more extensive applications such as security stewards and VPNs.

Behind the battle of WiFi, the three major operators are thinking of laying out new businesses and looking for new strategic directions. However, in the dispute between the three networks integration, telecommunications and broadcasting and television departments, in fact, behind the operator's WiFi strategy, there are also three network convergence. Deeper planning of the commanding heights.

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